Just how social is your social media?
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Hel Reynolds
Author of this post
Hel is social media trainer and boss of Comms Creatives.
She has been working in comms since 2005, and has been brushing up her expertise in social media for brands since the good old days of MySpace.
She also draws the Comms Cartoons, and is usually attached to a mug of coffee.
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Good post Helen: on sharing other people’s comments, you’re right of course. It goes to the heart of the challenge about how our influencers are evolving, and aren’t just the usual suspects any more. It’s interesting that many organisations use social as a way to engage the media, politicians and so on and overlook a powerful group of (‘non important’) people in the process. Those who get this, and take the opportunity will reap the benefits.
Really well said Helen, authenticity is all, humanity trumps spin every time.