If you are freelance or a consultant, you might need to change how you charge for your services.
First off – what I can do in a day, is massively different to what someone else can do.
So if a client was comparing me with another comms pro, they’d have no idea about what they get for their investment.
I have learned that charging what the work is worth, is a better strategy than charging how much time I take to do work.
A man approached Picasso in a restaurant in Spain and insistently asked for a sketch on a napkin.
“Fine,” said Picasso, and taking a charcoal from his pocket, he made a rapid sketch of a goat.
It took only a few lines and smudges, yet was unmistakably a Picasso.
The man reached out for the napkin, but Picasso didn’t hand it over.
“You owe me $100,000,” he said.
This man was outraged. “But took you no more than 30 seconds to draw!”
Picasso said, “No, it took me 40 years.”
It’s an apocryphal anecdote, but the message is true enough:
- Mastery takes time and effort
- Creativity is not just about what you do when you create, it involves everything we have learned to this day
- Value isn’t always related to time
Think about charging clients a cost based on the value of the outcomes they get from your work. Not how much time it takes.
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