Much of the money you spend is investment, not a cost to your business.
But so many freelancers and consultants scrimp when it comes to buying themselves tools, software and training.
I was a tight as a duck’s arse for my first few years in business.
The only things I spent money on was a shoebox-sized office, and an accountant.
And I disliked paying for those!
Spending money when I barely had enough to pay myself felt wrong as hell.
But I soon realised the money I spend on my office helps me have a quiet place to work, so I’m more productive.
And the accountant saves me time and stress, so I can more effectively do what I’m best at.
I had been unwilling to spend much on conferences, training, and business coaching. It felt like a huge cost.
Could I afford it?
The question, it turned out, was ‘could I afford not to?’
Because I didn’t want to keep working myself to the bone for just enough cash to get by.
I realised that investing in my development would help the business grow.
I did loads training, and joined a business club.
And, who’d have thought it, I was right!
I’ve made back at least 50 times the money I spent on training and membership – by learning how to sell my services, understanding how to save time, and getting great business advice.
Decide what your business needs to go in the direction you want it to – and invest in support to help you get there.
It’s a sound investment.
If you want to join a group of comms professionals who run their own business, and get all the advice and support you need to thrive, take a look at the Comms Entrepreneurs Business Club.