Blog posts

Blog posts


Communications strategy, snakes and ladders style
Ever have that feeling when you see something so nifty, and simple that you wish you’d thought of it? That
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Sarah Hall: a #CommsCreative Q&A
How can your dog make your comms more creative? Can you be inspired by whisky? Do you bring your inner-child
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The Comms Creative: fancy some inbox inspiration?
Have you signed up to the The Comms Creative newsletter? Sign up now! Every month, I send an email newsletter with
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Ten tips for comms pros from the NHS Communications Conference 2018
It’s amazing how invigorating it can be to get out of the office to learn and network with other communications
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2018 survey: Comms in the UK housing sector
Busy UK housing communications professionals rarely get time to meet other comms teams to compare teams and work experiences. So
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7 easy ways you can get involved with the #BenefitToSociety campaign
I’ve been working with a fantastic team on a campaign called Benefit To Society, which aims to challenge negative stereotypes
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What should be in your communications kit?
The modern communicator is asked to turn their hand to lots of techniques, and if you want to be prepared
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Dealing with negative social media comments – dos and don’ts
The subject of dealing with negative social media comments crops up in almost every social media training course I run,
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The top 10 of UK public sector tweets of 2017
Yes, public sector tweets can be exciting and interesting! In the public sector, we often have small, or no, budgets
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Public engagement: crap apps, Lego, conversation and politicians
Public engagement is something all public services do, and many do badly. This is an opinion piece on crap apps,
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Posting text and video bilingually to Facebook and YouTube
Posting text and video bilingually to social media sites is possible, but not simple! This is a practical post on posting to
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The comms manifesto – will you sign up?
In my opinion, modern and professional communications has nothing to do with spin, lies and propaganda. This is my idea
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Is your fear stopping your social media comms from saying anything?
Communicators often confide in me that they don’t really like using Facebook (and other social media) for their organisations because people
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A comms guide to the ‘sorry not sorry’ statement
Is it ever OK to respond to a breaking story about a mistake your organisation has made – with a
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Let’s play comms bingo
Do you want to cry when someone asks if they can have an app? Do you shout for mercy when
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The most important social media measure? The ‘ex-haters’ number.
I’ve been developing a course on social media evaluation, and one metric stands out to me as most important. I
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Writing statements: avoid clichés like the plague
If you write media statements, advise colleagues or clients or speak to the media regularly yourself – it can be
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Standing up for the skills of the expert communicator
Have you ever wandered over to your head of finance and told them how they should interpret the Small Business,
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Just how social is your social media?
Most are not serial killers – in fact psychopaths are more likely to find their way into politics, boardrooms or
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A social media campaign where residents make the content – hats off!
Everyone was talking last year about how Ice Bucket Challenge was a clever and new way for charities to get
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