Blog posts

Blog posts


7 easy ways you can get involved with the #BenefitToSociety campaign
I’ve been working with a fantastic team on a campaign called Benefit To Society, which aims to challenge negative stereotypes
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What should be in your communications kit?
The modern communicator is asked to turn their hand to lots of techniques, and if you want to be prepared
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Dealing with negative social media comments – dos and don’ts
The subject of dealing with negative social media comments crops up in almost every communications training session I run, so
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The top 10 of UK public sector tweets of 2017
Yes, public sector tweets can be exciting and interesting! In the public sector, we often have small, or no, budgets
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Public engagement: crap apps, Lego, conversation and politicians
Public engagement is something all public services do, and many do badly. This is an opinion piece on crap apps,
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Posting text and video bilingually to Facebook and YouTube
Posting text and video bilingually to social media sites is possible, but not simple! This is a practical post on posting to
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The comms manifesto – will you sign up?
In my opinion, modern and professional communications has nothing to do with spin, lies and propaganda. This is my idea
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Is your fear stopping your social media comms from saying anything?
Communicators often confide in me that they don’t really like using Facebook (and other social media) for their organisations because people
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A comms guide to the ‘sorry not sorry’ statement
Is it ever OK to respond to a breaking story about a mistake your organisation has made – with a
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Let’s play comms bingo
Do you want to cry when someone asks if they can have an app? Do you shout for mercy when
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The most important social media measure? The ‘ex-haters’ number.
I’ve been developing a course on social media evaluation, and one metric stands out to me as most important. I
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Writing statements: avoid clichés like the plague
If you write media statements, advise colleagues or clients or speak to the media regularly yourself – it can be
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Standing up for the skills of the expert communicator
Have you ever wandered over to your head of finance and told them how they should interpret the Small Business,
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Just how social is your social media?
Most are not serial killers – in fact psychopaths are more likely to find their way into politics, boardrooms or
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A social media campaign where residents make the content – hats off!
Everyone was talking last year about how Ice Bucket Challenge was a clever and new way for charities to get
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Is calling out #virtuesignalling a way to shut ‘the people’ up?
With the UK now a smartphone society and growing use of social media, new trends and ways to communicate will inevitably
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Some tips for new podcasters
A few weeks ago, I made the trip to London to do a podcasting course at the Guardian offices –
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Collaboration and communications need trust: is Knowledge Hub the answer for the public sector?
I’m lucky to have some amazing clients doing great things in social housing and public service. So many government departments,
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Best trait in a social media communicator? Bravery. No contest.
Which qualities are most desirable in a social media manager or communications employee? I think the most valuable trait is
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The social media election in nine tweets
It’s getting a bit of a cliché to describe it as a ‘social media election’ but things have changed drastically since 2010. In
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