Blog posts : get a little creative comms inspiration
I expect you have seen the Weetabix and beans tweet this week, and all the brand reactions to it. And maybe you’ve guessed it: content of the week goes to all
Empathy is one of the core elements to getting your social media content and tone of voice spot on. First off, knowing who your audience is: (it’s not everyone!) –
Storytelling on Facebook is one of the most effective skills you can have in your comms bag of talents. And I’m getting my best Miley Cyrus singing ready to tell
Winner of content of the week is a Christmas message video: What a fun and creative idea to turn the house from Christmas movie, Home Alone, into a fantastic gingerbread construction.
This week we’re celebrating a cheeky and fun Facebook post from South Yorkshire Fire & Rescue (SYFR)! If it seems familiar, but you can’t put your finger on it, it’s
I want to talk about social media illustration and cartoons in your comms. It seems relatively rare! We see so many social media graphics that are kind of like mini-posters.
I made up a word: “commsplanation’. Have you ever been commsplained? It’s where someone who is less qualified than you, or less experienced, explains something to you. They get hold
Getting a celebrity to promote your brand has long been a desirable but costly way to get your audience’s attention. Some charities could rely on a patron who believed in
A day in the life of a social media manager.
This is a practical guide to maintaining creative social media during the coronavirus crisis. Actually, all of the advice here is relevant at any time, but it’s pretty vital now.
Developing an interesting and engaging social media tone of voice is a hot topic for lots of us who look after social media for brands. It’s all very well saying
Lately I’m lucky enough to have got some help with responding to email enquiries and such like. What a luxury. When I was an in-house communications professional, I was awful,
I am seriously concerned about the stress faced by the hundreds of comms and PR professionals took part in a survey, and the hundreds of people I train every year.