Get approval to join the Comms Creative Content Programme

With limited training and comms budgets, it can be hard to make the case for taking a course.  But your development is IMPORTANT!

Here is a template email you can send to the person who decides (or maybe you’re the person who decides – in which case, here’s why your colleague should attend!)

Edit as needed, and show them the benefits of investing in you.

Dear [manager/training manager name],

I would like the opportunity to attend the Comms Creative Content Programme, a 12 week online course for comms and marketing professionals.  It is focussed on boosting social media engagement and developing creative content skills.

The course takes around 2 hours a week, and teaches techniques on getting more people to respond to and share our organisations’s social media posts. Students learn how to make better videos, tell stories more effectively and appeal to our audiences with more relevant content on Facebook, Linkedin, Instagram and Twitter.


The return on investment will be huge.

The training is very practical and I get support along the way, and I will be able to very quickly use the learning in my work, so we see higher engagement rates in our social media communications.

Our [organisations’s/comms/business] objectives will be more easily met when we have a strong brand, a creative approach and we’re supported by thriving communities who are aware of and involved in our work.

Having a more interested and active audience who engage with us:

* Gives us social proof – it shows the world that we are popular and we listen
* Helps us understand our audiences better
* Increases trust in our organisation
* Helps more people know about what we do

Ongoing support and results

The programme is design to dramatically increase our social media engagement with a proven social media content system.

As well as live webinars, there are downloadable resources, tasks to complete and I would gain the Comms Creative Content Expert certificate.

The syllabus covers social media strategy, video, graphics, copywriting, and everything else I need to become a content expert.

The full course programme can be found here.

There is also a Facebook study group I can join that will help me apply my learning throughout and after.

I will also be able to share what I learn with the team and others in the organisation, so colleagues can all achieve higher engagement with our audiences.

Quality and cover

I want to take the course so I am aware of the newest and most effective communications techniques. The trainer, Hel Reynolds, has won many communications and PR awards, including the 2018 Social Media Marketing Awards. She has an exemplary reputation for training communications professionals.

[A colleague] has assured me that they will manage my calls and emails on Tuesday mornings so I can take part live in the webinars..

I am keen to book as soon as possible, as our team has important work to implement and we need to make our communications as engaging and sharable as we can, to ensure we make an impact.

Costs, location, duration

The training takes place from May to July 2019.

The cost is £725 to join the programme and get one year access to all the training materials.

I’d be so grateful if you’d consider this opportunity for me to develop my skills, and bring the organisation more value.