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Get approval to attend The Social Media Strategy Workshop

With limited training and comms budgets, it can be hard to make the case for taking a course.  But your development is IMPORTANT!

Here is a template email you can send to the person who decides (or maybe you’re the person who decides – in which case, here’s why your colleague should attend!)

Edit as needed, and show them the benefits of investing in you.


I would like the opportunity to attend the The Social Media Strategy Workshop, a day course designed for communications professionals.

The course teaches delegates how to write an organisation’s social media strategy, from scratch.  It includes:

  • Defining your social media brand
  • Setting objectives
  • Network & content strategy
  • Identifying & finding audiences
  • A process for listening & engagement
  • Choosing the right channels
  • Building a content calendar
  • Maximising team skills and responsibilities
  • Evaluation and reporting


The return on investment will be huge. The training is very practical, so I will be able to produce a strategy soon after I complete the course. Our [organisations’s/comms/business] success depends on us working to a strategy that will lead the way on strengthening our brand, and giving us a clear and ambitious plan to follow. I expect attending this course will help me design a carefully researched and creative strategy that will deliver excellent results.


There is Facebook study group I can join that will help me apply my learning after the training day.

I will also be able to share what I learn with the team and others in the organisation, so interested colleagues can understand how to plan social media campaigns.


I want to take the course so I am aware of the newest and most effective communications techniques. The trainer, Hel Reynolds, has won many digital and PR awards and has an exemplary reputation for training communications professionals.

[A colleague] has assured me that they will manage my calls and emails for the day if I am able to attend the course.

I am keen to take the training as soon as possible, as our team has important work to implement and we need to make our communications as engaging and sharable as we can, to ensure we make a positive impact.


The most basic form of this training takes place over one working day.

To deliver this training in-house costs £1450 plus expenses, or £315 plus travel costs for me to attend the final open course of 2018. No VAT is payable.

1. The date I’m keen to attend is October 26th in Manchester.


2. I’d like to bring Hel to our organisation to deliver training in our offices in [October/November/December].

Have a look at The Social For The People website if you’d like to find out more about the course.

I’d be so grateful if you’d consider this opportunity for me to develop my skills, and bring the organisation more value.