The Social Media Expert Course:
for comms and marketing professionals

A proven framework to make creative content that gets 10x more engagement

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Become a social media expErt

Learn the techniques used by the most successful social media managers, over 16 short video lessons

Social MEdia Expert COurse web page

video of Hel training on the Social Media Expert Course

The Social Media Expert Course is designed for communications professionals from public services and non-profits (like local public services, housing associations and charities) to:

  • Increase your brand’s social media
  • Boost your reach
  • Produce more creative, effective content

“Just wanted to share the impact of putting Hel’s super-dooper advice into practice. Our Facebook engagement has transformed! I have posted ⬇️ 48% less and increased impressions by ⬆️ 268%, users reached by ⬆️ 333% and engagement by ⬆️ 481%. ”
Gemma Warren
Gemma WarrenGroup Marketing Manager, HJS Solutions
We have seen a massive increase in engagement on posts and our post reach has subsequently increased dramatically. Cannot recommend Hel and her open, chatty style enough. She doesn’t shy away from a single question and adapts all of her methods and ideas to suit your business. Looking forward to my next course!”
Sarah Gooding
Sarah GoodingSocial Media Manager, Give As You Live
I was really unsure about how effective online only training would be, and whether a webinars would really be engaging, but I loved it and it worked brilliantly. All our engagement has gone up, as have our page likes.
Emma Henry
Emma Henry Communications and Engagement Officer, West Kent Housing Association
With most courses you wonder if you’re going to have any solid takeaways you can start using right away (as so often you feel inspired, but when you get back to your desk nothing changes!) This wasn’t the case, though. The examples were relevant and realistically could’ve applied to most of our organisations, which is great.
Lilith King Taylor
Lilith King TaylorSenior Digital Communications Officer,NHS Improvement
I was worried that we would struggle to apply most of the techniques to our business. But the training showed us we can be fun and creative despite providing an important, safety first service.
Dan Brown
Dan BrownCommunications Officer, SGN
The best thing is being able to experiment with social media after LOTS of inspiration. This has given me the confidence to use my knowledge and express concerns to the team, whilst also allowing me to be more creative. Our social media has made an improvement already!
Joelle Allen
Joelle Allen Communications Officer, Wakefield Council
As well as being a great space to learn and bounce ideas off each other, the online courses allow you to catch up when best for you – #flexible #comms 😃 Helps when you’re as disorganized as me on times 🙌
Natalie Warner
Natalie WarnerDigital Communications Officer (Campaigns), Merthyr Valleys Homes Ltd
The social media content programme is an amazing course, I registered Abbey from my team and she’s now inspired!
She has a lot more confidence and is massively more understanding of customers and how to use social media 🙂 You’re a comms wizard!
Lucy Goldsmith
Lucy GoldsmithCommunications Manager, Weaver Vales Housing Trust
It was such a refreshing change to other training courses. Helen is wonderful, so incredibly enthusiastic and supportive. You never feel like you’re being preached at or lectured, it’s just one comms professional sharing her experiences and wisdom with a group of like-minded comms folk.
Hannah Ambrose
Hannah AmbroseCommunications Manager, SGN Gas

Social Media Expert Course: topics covered


Social media strategy


Increase engagement


Social media storytelling


Apps for content creation


Social media copywriting


Creative content ideas


Make captivating video


Visuals and graphics

Video lessons and practical inspiration

This course gives you creative and strategic social media skills. We build your confidence and get you making exceptional content. You’ll create as you learn, with us on your side!

Live monthly masterclasses & weekly Q&A

Join live video masterclasses on specialist social media topics – for a quick skills boost on topics you want to geek out on. And you can get advice at the weekly social media Q&A.

Content calendar and time-saving resources

Use our content calendar with dates and inspiration for your content planning. Includes easy-to-use guides, templates and planning sessions – they’ll save you hours of time!

An active online study and support club

Students get membership of an exclusive private group on Facebook to share ideas and ask questions. The community is where we network, help each other, and have a bit of fun too.

You’ll achieve ‘Social Media Expert’ status

When you complete the course you’ll gain the Comms Creatives Social Media Expert certificate. You’ll be able to show your peers and employers the skills you’ve developed – it will look cool on your CV.

One year of access to all training materials

Catch up or look back at videos and resources to refresh your knowledge or get some inspiration. Being a member for a year means you can succeed even if work or life gets busy.

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east mids ambulance trust emas
Manchester city council


Join Social Media Comms Academy

The Social Media Expert Course is available to members of Social Media Comms Academy.

Find out more about joining