* 09/01/21 Social media flow chart – updated for 2021! When I first posted this chart 7 years ago (and more than 52,000 downloads ago!), I had no idea how popular it would be. People have sent me tweets showing photos of it pinned on office walls, and still people regularly tell me it’s beContinue reading “Social media flow chart for comms pros”
Tag Archives: beginner’s guide
Five things that good bloggers do
Blogging can sometimes be a bit of a daunting task. Sometimes it’s helpful to think of some the things good bloggers do so our posts are read a bit more or just to inspire us to write when we’re out of ideas. This blog post is based on a presentation I gave last night atContinue reading “Five things that good bloggers do”
Someone’s talking to my organisation using social media – what do I say back?
Here’s a guide to responding to customers or stakeholders in social media for corporate use. Essentially, these are just principles that make good PR practice but lots of us aren’t used to this new level of engagement so I hope they help. So: once you know your content is good, it’s relevant toContinue reading “Someone’s talking to my organisation using social media – what do I say back?”