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Isn’t it time ALL employees were encouraged to use social media?

Isn’t it time ALL employees were encouraged to use social media?

by Hel Reynolds | Nov 30, 2013 | Innovation, PR, Social Media, Twitter, YouTube

I’ve been banging this drum for years now – organisations should be encouraging all employees to use social media. At a conference I spoke at yesterday, two PR legends, Professor Anne Gregory and Jørn Madslien referred in their presentations to the Edelman...
To follow or not to follow on Twitter? Are you part of a community or are you aloof?

To follow or not to follow on Twitter? Are you part of a community or are you aloof?

by Hel Reynolds | Dec 7, 2010 | Community Management, PR, Social Media, Twitter

One of the hundreds of things that are great about using social media is the capacity to build communities – it’s one of the useful elements I’ve found while managing a twitter account for a local authority.   An organisation has an opportunity to find out what people...
Someone’s talking to my organisation using social media – what do I say back?

Someone’s talking to my organisation using social media – what do I say back?

by Hel Reynolds | Oct 6, 2010 | Blogging, Community Management, Facebook, Linkedin, PR, Social Media, Twitter, YouTube

Here’s a guide to responding to customers or stakeholders in social media for corporate use.   Essentially, these are just principles that make good PR practice but lots of us aren’t used to this new level of engagement so I hope they help.   So: once you know...
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