Isn’t it time ALL employees were encouraged to use social media?

I’ve been banging this drum for years now – organisations should be encouraging all employees to use social media. At a conference I spoke at yesterday, two PR legends, Professor Anne Gregory and Jørn Madslien referred in their presentations to the Edelman Trust Barometer and what some of the fascinating insights in the report meanContinue reading “Isn’t it time ALL employees were encouraged to use social media?”

To follow or not to follow on Twitter? Are you part of a community or are you aloof?

One of the hundreds of things that are great about using social media is the capacity to build communities – it’s one of the useful elements I’ve found while managing a twitter account for a local authority.   An organisation has an opportunity to find out what people think about what it does, what interestsContinue reading “To follow or not to follow on Twitter? Are you part of a community or are you aloof?”