The comms approval process

  If you’ve been through the comms approval process a few times, you’ll know: the pain is real. Getting through layers of people to edit and sign-off a piece of content – whether it’s a video, a design, a press release or other copy – it can be excruciating. They’ll drain all the life outContinue reading “The comms approval process”

The comms unicorn

The comms unicorn exists! This comms unicorn is often the cartoon people remember me for. I drew it because I can’t count the number of times people have said to me ‘do your comms magic on this’, or ‘sprinkle some stardust on that’. Maybe sometimes it can feel like it trivialises our work. Because weContinue reading “The comms unicorn”

Building comms confidence

Building comms confidence is as important as developing skills, if you really want to get maximum impact. I can often be found researching and testing ways to build confidence in comms professionals, as part of my work delivering social media training. At a CommsHero event a few years ago, I heard that the brand InnocentContinue reading “Building comms confidence”

Going viral

Going viral – it’s the dream of attention and love for our brand. But we comms pros are not miracle workers. If the content is important to your colleague/boss/client, but utterly irrelevant to the audience, it won’t fly. You can help them solve problems, work on ideas and creative that WILL engage audiences, or evenContinue reading “Going viral”

Why humour on social media should be part of your strategy

People tell me that they can’t do humour on social media, or any fun content, because their comms is for an organisation that does important work. “It’s very serious indeed, the tone would be way off if we were to get all jokey” “We can’t be light-hearted when our work helps people going through darkContinue reading “Why humour on social media should be part of your strategy”

Comms is not common sense

I’ve heard a few people say that communications is common sense. It’s not. #comms is not common sense — Comms Creatives (@commscreatives) February 24, 2021 It could apply to lots of jobs I suppose, but it’s particularly an issue for us, because some of our colleagues think they could do it themselves (or theirContinue reading “Comms is not common sense”

How to deal with procrastination?

Ever wonder how to deal with procrastination? Me too. Here’s how procrastinating shows up in my work: I get stuff done. But this is the only way I know how. Just me? — Hel Reynolds (@HelReynolds) September 25, 2020 Lots of people have told me they experience this too. I’ve realised a few thingsContinue reading “How to deal with procrastination?”

The ‘commsplanation’: duff advice from the non comms colleague

I made up a word: “commsplanation’. Have you ever been commsplained? It’s where someone who is less qualified than you, or less experienced, explains something to you. They get hold of the tiniest amount of knowledge, and suddenly they’re giving you opinions so misinformed, so utterly clueless that you want to boot them up theContinue reading “The ‘commsplanation’: duff advice from the non comms colleague”

Comms strategy: when dreams don’t match reality

I hope you know that you’re not alone if you find your comms strategy dream does not always match the reality. I drew a doodle to illustrate this.   If you’re a comms pro, social media manager, or marketing person, you might think, ‘How do other people do amazing work so effortlessly?’. The thing is,Continue reading “Comms strategy: when dreams don’t match reality”

The future of PR & communications: 2020 & beyond

As a creative PR and comms trainer, I’m often asked, ‘What is the future of PR and communications?’ It’s a fun and daunting topic to explore. Will tech advances change the industry completely? Will robots steal our jobs? How can we change to future-proof our careers and our companies? The truth is: I haven’t gotContinue reading “The future of PR & communications: 2020 & beyond”

Do you get the comms butterflies of dread?

Being a creative comms person is not the easy option. You create something a little different that you think is pretty good – but you don’t know how it will be received by your audiences, & colleagues It’s emotional. Nerve-wracking. Ever since I started out as a press officer (ages ago, ‘coz I’m old) &Continue reading “Do you get the comms butterflies of dread?”

Comms and PR stress, and the workload dilemma

Stress is often seen as part of the job of being a communications, PR and marketing professional. But I don’t think the pressure we face is healthy, or even necessary. Sometimes, the people who love their jobs most, are the most stressed out. My focus is on training people to be more creative, fearless andContinue reading “Comms and PR stress, and the workload dilemma”

Replace your inner critic with an inner fan club

How much do you let your inner critic hold you back? Maybe it’s a comms and marketing thing, but we seem to be quite hard on ourselves. We view our own work and ideas as harshly as would a sworn enemy. We let the occasional mistake or sloppy piece of work linger in our memory,Continue reading “Replace your inner critic with an inner fan club”

My advice for a career in communications

I’m sharing some advice for a career in communications as part of the second #CommsCreative challenge: to blog useful tips for other communicators (read more about the challenge here). I’m now old enough to have enough bags of experience to fill all of Louis Vuitton’s shops. I started as a press officer, took on more generalContinue reading “My advice for a career in communications”

What should be in your communications kit?

The modern communicator is asked to turn their hand to lots of techniques, and if you want to be prepared for all sorts – here’s my guide to the 13 things you need with you at all times in your communications kit. To save that TLDR feeling, I just drew them to save you readingContinue reading “What should be in your communications kit?”

Public sector comms: how to not be evil

(Or, ‘How social media helped me get my heart back’) I’m going to keep this quite short considering this is post about obedience, public sector managers, the nature of evil and social media. I’m going to argue how findings of a few psychological studies suggest the modern communications person needs to be more in touchContinue reading “Public sector comms: how to not be evil”