Why humour on social media should be part of your strategy

People tell me that they can’t do humour on social media, or any fun content, because their comms is for an organisation that does important work. “It’s very serious indeed, the tone would be way off if we were to get all jokey” “We can’t be light-hearted when our work helps people going through dark […]

Powerful real-life storytelling on Facebook is content of the week

Telford & Wrekin Council is sharing a COVID-19 update. 4d · ‼️ THIS IS REAL ‼️ Below is a story from Sharn who is 34 years old, a fit and healthy mother of two children and lives in Telford. We asked if we could share her story to show everyone that Covid is real, it's here in Telford & Wrekin and could put any one of us in hospital. Cases are still rising rapidly locally and it is now so IMPORTANT we all follow guidelines to keep everyone safe. One mistake could cost someone else's life: 🏠 STAY AT HOME - only leave your house for essential items such as food or medication, work or to help someone vulnerable. ❌ DO NOT MIX HOUSEHOLDS (unless you are part of a support bubble) ❌ DO NOT TRAVEL FOR EXERCISE - You should exercise near to home. Read Sharn's story below 👇 So the first picture here was 26th Dec I felt perfectly well had a lovely day with my daughter. Woke up 27th took tree down then got a head ache that's all!! I went for a test and dropped kids to their dad for them to be safe. I haven't set eyes on my children since! I stayed home alone for 7 days trying to beat it but Covid had other ideas. I was admitted last Sunday and Tuesday I thought I was leaving in a box as I couldn't breathe unattended!! I have never been so scared and alone in my life thinking you are never going to see your children again is torture. Fortunately I'm getting stronger everyday so will be home soon. Sadly not everyone is as fortunate so many bodies leaving this hospital it's awful. The staff are worth their weight in gold true heroes I wouldn't be here if it wasn't for them!! I owe them my life!! Things can change so quickly in life appreciate everything. TAKE THIS VIRUS SERIOUSLY GUYS ❤️ Get well soon Sharn ❤️

Storytelling on Facebook is one of the most effective skills you can have in your comms bag of talents. And I’m getting my best Miley Cyrus singing ready to tell you that our content of the week came in like a Wrekin ball….. Well a Telford and Wrekin Council ball, to be exact. I could […]

Manchester Council’s touching Christmas message video

Winner of content of the week is a Christmas message video: What a fun and creative idea to turn the house from Christmas movie, Home Alone, into a fantastic gingerbread construction. And spreading that joy with the Royal Marsden Hospital is just a stylish touch, reflecting our national mood of gratitude for the NHS.

South Yorkshire Fire and Rescue’s Burger King spoof is content of the week

This week we’re celebrating a cheeky and fun Facebook post from South Yorkshire Fire & Rescue (SYFR)! If it seems familiar, but you can’t put your finger on it, it’s a parody of the Burger King tweet that went viral a few weeks ago. The Burger King tweet caught people’s attention because it was encouraging their […]

Council’s social media illustration is content of the week

I want to talk about social media illustration and cartoons in your comms. It seems relatively rare! We see so many social media graphics that are kind of like mini-posters. Designed in something like Canva, or as requested of your fab graphic design team if you’re lucky enough to have expert designers on your team. […]

The ‘commsplanation’: duff advice from the non comms colleague

Commsplanation: office scene shows man saying "we should use Snapchat and Yammer for this campaign' and the woman says 'thanks for the advice on my own area of expertise'.

I made up a word: “commsplanation’. Have you ever been commsplained? It’s where someone who is less qualified than you, or less experienced, explains something to you. They get hold of the tiniest amount of knowledge, and suddenly they’re giving you opinions so misinformed, so utterly clueless that you want to boot them up the […]

A PR and comms stress epidemic: survey results 2019

I am seriously concerned about the stress faced by the hundreds of comms and PR professionals took part in a survey, and the hundreds of people I train every year. Results of a survey of 442 people working in the industry have revealed this: We are suffering a PR and comms stress epidemic. This Stress […]

Comms and PR stress, and the workload dilemma

Stress is often seen as part of the job of being a communications, PR and marketing professional. But I don’t think the pressure we face is healthy, or even necessary. Sometimes, the people who love their jobs most, are the most stressed out. My focus is on training people to be more creative, fearless and […]

Dealing with negative social media comments – dos and don’ts

The subject of dealing with negative social media comments crops up in almost every social media training course I run, so I thought I’d share my simple dos and don’ts to make things easier. So, this is how to handle unfavourable posts people might tweet your organisation, leave on their Facebook page, or any social […]

The top 10 of UK public sector tweets of 2017

Yes, public sector tweets can be exciting and interesting! In the public sector, we often have small, or no, budgets for social media. But our organisations do amazing work and our communications teams have bags of talent. I salute communications professionals in public services and government, and I want to say thanks for keeping us […]

A comms guide to the ‘sorry not sorry’ statement

Is it ever OK to respond to a breaking story about a mistake your organisation has made – with a joke? A BBC story about Cardiff Council I read this week, demonstrates that sometimes, using humour can be a great way to diffuse tension. Somebody at the council found the Christmas tree they had ordered was […]

Let’s play comms bingo

Do you want to cry when someone asks if they can have an app? Do you shout for mercy when a colleague tells you to make their boring story go viral? Now you can enjoy these excruciating moments, with Comms Facepalm Bingo! Gamify that pain. (If you like my scrawls, I have more of this […]