Why humour on social media should be part of your strategy

People tell me that they can’t do humour on social media, or any fun content, because their comms is for an organisation that does important work. “It’s very serious indeed, the tone would be way off if we were to get all jokey” “We can’t be light-hearted when our work helps people going through dark […]

How brands can be more authentic on social media

Comms professionals often ask us how to be more authentic on social media. This desire to be more human and less corporate is great, but people often don’t know where to start. Specifically how can you be authentic on social media? I’ll take you through three examples of social media authenticity in action. See if […]

Superb storytelling on social media

Storytelling on social media, like the kind we teach on the Social Media Expert Course,is a special secret weapon for the comms pro. Here’s a brilliant example of it in this fab Instagram post from Herts Police. Herts Police actually have amazing Instagram posts all the time. They make use of their police dogs (who obviously get […]

Empathy – the secret ingredient in social media engagement

Empathy is one of the core elements to getting your social media content and tone of voice spot on. First off, knowing who your audience is: (it’s not everyone!) – then getting their attention by demonstrating that you know just how they feel. When you design your ideas, empathy is what separates the boring, corporate […]

Powerful real-life storytelling on Facebook is content of the week

Telford & Wrekin Council is sharing a COVID-19 update. 4d · ‼️ THIS IS REAL ‼️ Below is a story from Sharn who is 34 years old, a fit and healthy mother of two children and lives in Telford. We asked if we could share her story to show everyone that Covid is real, it's here in Telford & Wrekin and could put any one of us in hospital. Cases are still rising rapidly locally and it is now so IMPORTANT we all follow guidelines to keep everyone safe. One mistake could cost someone else's life: 🏠 STAY AT HOME - only leave your house for essential items such as food or medication, work or to help someone vulnerable. ❌ DO NOT MIX HOUSEHOLDS (unless you are part of a support bubble) ❌ DO NOT TRAVEL FOR EXERCISE - You should exercise near to home. Read Sharn's story below 👇 So the first picture here was 26th Dec I felt perfectly well had a lovely day with my daughter. Woke up 27th took tree down then got a head ache that's all!! I went for a test and dropped kids to their dad for them to be safe. I haven't set eyes on my children since! I stayed home alone for 7 days trying to beat it but Covid had other ideas. I was admitted last Sunday and Tuesday I thought I was leaving in a box as I couldn't breathe unattended!! I have never been so scared and alone in my life thinking you are never going to see your children again is torture. Fortunately I'm getting stronger everyday so will be home soon. Sadly not everyone is as fortunate so many bodies leaving this hospital it's awful. The staff are worth their weight in gold true heroes I wouldn't be here if it wasn't for them!! I owe them my life!! Things can change so quickly in life appreciate everything. TAKE THIS VIRUS SERIOUSLY GUYS ❤️ Get well soon Sharn ❤️

Storytelling on Facebook is one of the most effective skills you can have in your comms bag of talents. And I’m getting my best Miley Cyrus singing ready to tell you that our content of the week came in like a Wrekin ball….. Well a Telford and Wrekin Council ball, to be exact. I could […]

Council’s social media illustration is content of the week

I want to talk about social media illustration and cartoons in your comms. It seems relatively rare! We see so many social media graphics that are kind of like mini-posters. Designed in something like Canva, or as requested of your fab graphic design team if you’re lucky enough to have expert designers on your team. […]