Why humour on social media should be part of your strategy

People tell me that they can’t do humour on social media, or any fun content, because their comms is for an organisation that does important work. “It’s very serious indeed, the tone would be way off if we were to get all jokey” “We can’t be light-hearted when our work helps people going through darkContinue reading “Why humour on social media should be part of your strategy”

How brands can be more authentic on social media

Comms professionals often ask us how to be more authentic on social media. This desire to be more human and less corporate is great, but people often don’t know where to start. Specifically how can you be authentic on social media? I’ll take you through three examples of social media authenticity in action. See ifContinue reading “How brands can be more authentic on social media”

Superb storytelling on social media

Storytelling on social media, like the kind we teach on the Social Media Expert Course,is a special secret weapon for the comms pro. Here’s a brilliant example of it in this fab Instagram post from Herts Police. Herts Police actually have amazing Instagram posts all the time. They make use of their police dogs (who obviously getContinue reading “Superb storytelling on social media”

Empathy – the secret ingredient in social media engagement

Empathy is one of the core elements to getting your social media content and tone of voice spot on. First off, knowing who your audience is: (it’s not everyone!) – then getting their attention by demonstrating that you know just how they feel. When you design your ideas, empathy is what separates the boring, corporateContinue reading “Empathy – the secret ingredient in social media engagement”

Powerful real-life storytelling on Facebook is content of the week

Storytelling on Facebook is one of the most effective skills you can have in your comms bag of talents. And I’m getting my best Miley Cyrus singing ready to tell you that our content of the week came in like a Wrekin ball….. Well a Telford and Wrekin Council ball, to be exact. I couldContinue reading “Powerful real-life storytelling on Facebook is content of the week”

Council’s social media illustration is content of the week

I want to talk about social media illustration and cartoons in your comms. It seems relatively rare! We see so many social media graphics that are kind of like mini-posters. Designed in something like Canva, or as requested of your fab graphic design team if you’re lucky enough to have expert designers on your team.Continue reading “Council’s social media illustration is content of the week”