Council fun and empathy is content of the week

We admire cool stuff from brands of all sorts. We’ve noticed: local government has been nailing it lately! So content of the week goes to THREE different local authorities doing COVID comms. But it’s not your ordinary safe stuff, this week, we can look at some fun and engaging social media – just because it’sContinue reading “Council fun and empathy is content of the week”

Empathy – the secret ingredient in social media engagement

Empathy is one of the core elements to getting your social media content and tone of voice spot on. First off, knowing who your audience is: (it’s not everyone!) – then getting their attention by demonstrating that you know just how they feel. When you design your ideas, empathy is what separates the boring, corporateContinue reading “Empathy – the secret ingredient in social media engagement”

The public sector has no obligation to be boring: tweets that show the funny side of gov

I’ve been lucky enough to work with people doing some pretty important, serious stuff. Social work, policing, health, public finances, planning, housing, community safety: it’s all critical work. I’ve noticed that lots of people in the most serious jobs are very comfortable expressing a sense of humour.  As my mum often says: “if you didn’t laugh, you’d cry”. LaughingContinue reading “The public sector has no obligation to be boring: tweets that show the funny side of gov”

Livestreaming council meetings on YouTube

Broadcasting meetings to residents live on the Internet needn’t cost the earth, as Monmouthshire County Council has demonstrated in recent weeks. The council has bypassed expensive monthly fees from livestreaming services by directly streaming meetings, from the council chamber in Usk, to YouTube. Joanna Goodwin, my old mucker from my time at Monmouthshire, works onContinue reading “Livestreaming council meetings on YouTube”

Unrestricted staff access to social media – case studies from a local authority

Free use of social media across a whole company – it’s not a concept everybody agrees is productive. But where I work, it’s helping us to achieve some of our organisational values of openness, fairness, teamwork and flexibility. I speak about this very often with people interested in the approach taken where I work, MonmouthshireContinue reading “Unrestricted staff access to social media – case studies from a local authority”

YouTubing a budget consultation and how a great blogger improved our work

Here’s a post about using video to communicate a budget consultation. A bit of experimentation and help from all sorts of people have helped us get better. Hopefully next year we’ll improve again thanks to feedback from this year. [Photo by Rego – d4u.hu]

Influence, not ROI, matters for local government social media

On the whole, UK councils are doing a nice job of using social media – possibly we caught on early because we’re used to making the most of tools that don’t cost much.  ‘Fair play ‘ as we say here in Wales, we’re doing getting better at engaging. But there’s loads of room to improve.Continue reading “Influence, not ROI, matters for local government social media”