by Hel Reynolds | Jan 21, 2021 | Content of the week, Social Media
We admire cool stuff from brands of all sorts. We’ve noticed: local government has been nailing it lately! So content of the week goes to THREE different local authorities doing COVID comms. But it’s not your ordinary safe stuff, this week, we can look at...
by Hel Reynolds | Jan 20, 2021 | creativity, Social Media
Empathy is one of the core elements to getting your social media content and tone of voice spot on. First off, knowing who your audience is: (it’s not everyone!) – then getting their attention by demonstrating that you know just how they feel. When you...
by Hel Reynolds | Apr 3, 2015 | Blog post
I’ve been lucky enough to work with people doing some pretty important, serious stuff. Social work, policing, health, public finances, planning, housing, community safety: it’s all critical work. I’ve noticed that lots of people in the most serious...
by Hel Reynolds | Nov 5, 2014 | Blog post, Community Management, Innovation, Social Media
Broadcasting meetings to residents live on the Internet needn’t cost the earth, as Monmouthshire County Council has demonstrated in recent weeks. The council has bypassed expensive monthly fees from livestreaming services by directly streaming meetings, from the...
by Hel Reynolds | May 29, 2013 | Innovation, Productivity, Social Media
Free use of social media across a whole company – it’s not a concept everybody agrees is productive. But where I work, it’s helping us to achieve some of our organisational values of openness, fairness, teamwork and flexibility. I speak about this very often with...
