Facebook can be a hard place for brands. It’s a lot like a wedding: friends and family gather to have fun, catch up and talk to each other. Brands need to be careful on Facebook that they don’t come across as a salesperson or a work bore at the party. Moreover, as Facebook increasingly favoursContinue reading “Seven tips for using Facebook if you work in the public sector”
Tag Archives: councils
Council social media: forget about the price tag
A great report from business advisory and accountancy firm BDO, Direct Message, has been released this week, showing results of councils reported use of social media. According to localgov.co.uk: “Two-thirds of councils are now using social media, with 77% saying it can lead to savings if used correctly, according to a new report. …[It] found that responsibility for socialContinue reading “Council social media: forget about the price tag”
Public sector comms: how to not be evil
(Or, ‘How social media helped me get my heart back’) I’m going to keep this quite short considering this is post about obedience, public sector managers, the nature of evil and social media. I’m going to argue how findings of a few psychological studies suggest the modern communications person needs to be more in touchContinue reading “Public sector comms: how to not be evil”
How to respond when rumours start to spread on Facebook
‘Rumour Cascades‘, a joint study from Stanford University and Facebook, provides some fascinating insights that can serve as advice for public bodies on halting the spread of misinformation. This was first published on the Guardian website in mid May. A new study, jointly conducted by Facebook and Stanford University, has shed new light on how rumours spread on theContinue reading “How to respond when rumours start to spread on Facebook”
Google Glass could make the world better – is social care going to be revolutionised?
This post will look at five ways Google Glass (and the inevitable other brands’ wearable devices) may change our understanding of how to protect vulnerable people, look after youngsters and improve life for older people. Google Glass, if you don’t know, is a wearable computer with a head-mounted display – it takes voice commands andContinue reading “Google Glass could make the world better – is social care going to be revolutionised?”
Unrestricted staff access to social media – case studies from a local authority
Free use of social media across a whole company – it’s not a concept everybody agrees is productive. But where I work, it’s helping us to achieve some of our organisational values of openness, fairness, teamwork and flexibility. I speak about this very often with people interested in the approach taken where I work, MonmouthshireContinue reading “Unrestricted staff access to social media – case studies from a local authority”
Interview: six social media ‘dos and don’ts’ and the role of the social media manager
Digital agency Coup Media asked to interview me this month for their blog – they’re doing very cool things so I was honoured to chat about how I work with digital communications. They’ve let me re-post it here – in this chat I talk a bit about my job and give six social media ‘dosContinue reading “Interview: six social media ‘dos and don’ts’ and the role of the social media manager”
Finding my voice – why I blog
This month I was honoured to be interviewed for a new book on blogging available now on Kindle. Author of ‘Your Blog Voice‘ the fabulous Philippa Davies asked me questions about my blogging for inclusion in the book and she’s kindly allowed me to reproduce my interview here. For interviews with bloggers of all varietiesContinue reading “Finding my voice – why I blog”
Influence, not ROI, matters for local government social media
On the whole, UK councils are doing a nice job of using social media – possibly we caught on early because we’re used to making the most of tools that don’t cost much. ‘Fair play ‘ as we say here in Wales, we’re doing getting better at engaging. But there’s loads of room to improve.Continue reading “Influence, not ROI, matters for local government social media”