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Seven tips for using Facebook if you work in the public sector

Seven tips for using Facebook if you work in the public sector

by Hel Reynolds | Dec 14, 2014 | Community Management, Facebook, PR, Social Media

Facebook can be a hard place for brands. It’s a lot like a wedding: friends and family gather to have fun, catch up and talk to each other. Brands need to be careful on Facebook that they don’t come across as a salesperson or a work bore at the party. Moreover, as...
Council social media: forget about the price tag

Council social media: forget about the price tag

by Hel Reynolds | Dec 4, 2014 | Community Management, Innovation, Productivity, Social Media

A great report from business advisory and accountancy firm BDO, Direct Message, has been released this week, showing results of councils reported use of social media. According to localgov.co.uk: “Two-thirds of councils are now using social media, with 77%...
Public sector comms: how to not be evil

Public sector comms: how to not be evil

by Hel Reynolds | Aug 7, 2014 | Innovation, PR, Productivity, Social Media, Twitter

(Or, ‘How social media helped me get my heart back’) I’m going to keep this quite short considering this is post about obedience, public sector managers, the nature of evil and social media. I’m going to argue how findings of a few psychological studies suggest the...
How to respond when rumours start to spread on Facebook

How to respond when rumours start to spread on Facebook

by Hel Reynolds | May 26, 2014 | Community Management, Facebook, PR, Social Media

‘Rumour Cascades’, a  joint study from Stanford University and Facebook, provides some fascinating insights that can serve as advice for public bodies on halting the spread of misinformation. This was first published on the Guardian website in mid May. A...
Google Glass could make the world better – is social care going to be revolutionised?

Google Glass could make the world better – is social care going to be revolutionised?

by Hel Reynolds | Jun 14, 2013 | Innovation

This post will look at five ways Google Glass (and the inevitable other brands’ wearable devices) may change our understanding of how to protect vulnerable people, look after youngsters and improve life for older people. Google Glass, if you don’t know, is a wearable...
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