Workshop: Lunchtime Creativity Boost For Comms Pros

LIVE WORKSHOP FOR COMMS PROS: TUESDAY, 1ST JUNE AT 12.30PM Based on the science of creativity, we set you tasks to get you feeling happy, productive and inspired. After the success of our #31DaysOfCreativity challenge, we thought it’s time we run another practical, enjoyable and, most importantly, creativity-boosting event for comms pros. This one is […]

Empathy – the secret ingredient in social media engagement

Empathy is one of the core elements to getting your social media content and tone of voice spot on. First off, knowing who your audience is: (it’s not everyone!) – then getting their attention by demonstrating that you know just how they feel. When you design your ideas, empathy is what separates the boring, corporate […]

Creative thinking for comms pros: brand metaphors

Creative thinking is not just something we do at work when we’re designing campaigns. We can apply creative thinking to all parts of life and work. I encourage our students in comms teams to spend ten minutes every now and then practicing creative thinking, to make your day-to-day comms a little fresher and more interesting […]

Take the 31 Days of Creativity Challenge 

Take The 31 Days Of Creativity Challenge Unleash your creative side in under 15 minutes a day Our gift to you: an easy programme with 31 quick tasks that will boost your creativity. A lot of people think creativity is just for people like artists, graphic designers and authors. But creativity is not just for ‘arty’ types. […]

Are you inbox zero or creative hero? My email rebellion

Lately I’m lucky enough to have got some help with responding to email enquiries and such like. What a luxury. When I was an in-house communications professional, I was awful, rubbish, utterly useless at: Getting back to everyone who emailed me Keeping my inbox tidy and filing things away Doing everything that was asked of […]