The subject of dealing with negative social media comments crops up in almost every social media training course I run, so I thought I’d share… Read More »Dealing with negative social media comments – dos and don’ts
I’ve been developing a course on social media evaluation, and one metric stands out to me as most important. I call it the ‘ex-haters story’:… Read More »The most important social media measure? The ‘ex-haters’ number.
* 09/01/21 Social media response flow chart – updated for 2021! When I first posted this chart 7 years ago (and more than 52,000 downloads… Read More »Social media response flowchart for comms pros