by Hel Reynolds | Jan 20, 2021 | creativity, Social Media
Empathy is one of the core elements to getting your social media content and tone of voice spot on. First off, knowing who your audience is: (it’s not everyone!) – then getting their attention by demonstrating that you know just how they feel. When you...
by Hel Reynolds | Nov 5, 2014 | Blog post, Community Management, Innovation, Social Media
Broadcasting meetings to residents live on the Internet needn’t cost the earth, as Monmouthshire County Council has demonstrated in recent weeks. The council has bypassed expensive monthly fees from livestreaming services by directly streaming meetings, from the...
by Hel Reynolds | Jan 17, 2013 | Innovation, Social Media, YouTube
Here’s a post about using video to communicate a budget consultation. A bit of experimentation and help from all sorts of people have helped us get better. Hopefully next year we’ll improve again thanks to feedback from this year. [Photo by Rego –...
by Hel Reynolds | Dec 30, 2012 | Social Media
I just came across a great piece in the Guardian from an anonymous council officer who talks about how overly cautious social media policies do more harm than good for local government. Here are extracts but it’s worth reading it in full over at the Guardian...
by Hel Reynolds | Sep 25, 2012 | Blogging, Community Management, Facebook, Social Media, Twitter, YouTube
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