Empathy is one of the core elements to getting your social media content and tone of voice spot on. First off, knowing who your audience… Read More »Empathy – the secret ingredient in social media engagement
Storytelling on Facebook is one of the most effective skills you can have in your comms bag of talents. And I’m getting my best Miley… Read More »Powerful real-life storytelling on Facebook is content of the week
Winner of content of the week is a Christmas message video: What a fun and creative idea to turn the house from Christmas movie, Home… Read More »Manchester Council’s touching Christmas message video
The subject of dealing with negative social media comments crops up in almost every social media training course I run, so I thought I’d share… Read More »Dealing with negative social media comments – dos and don’ts
Posting text and video bilingually to social media sites is possible, but not simple! This is a practical post on posting to social media for audiences that… Read More »Posting text and video bilingually to Facebook and YouTube
Communicators often confide in me that they don’t really like using Facebook (and other social media) for their organisations because people will probably post snarky things… Read More »Is your fear stopping your social media comms from saying anything?
Facebook can be a hard place for brands. It’s a lot like a wedding: friends and family gather to have fun, catch up and talk… Read More »Seven tips for using Facebook if you work in the public sector
‘Rumour Cascades‘, a joint study from Stanford University and Facebook, provides some fascinating insights that can serve as advice for public bodies on halting the spread of misinformation. This… Read More »How to respond when rumours start to spread on Facebook
Free use of social media across a whole company – it’s not a concept everybody agrees is productive. But where I work, it’s helping us… Read More »Unrestricted staff access to social media – case studies from a local authority
I work in digital communications. In the public sector. If there’s one obsession both disciplines share, it’s the quest for ‘engagement’. It’s often said about… Read More »Organisations need to learn how to party: why digital engagement needs to be more social
This month, our elections team in Monmouthshire Council asked me along to Chepstow Comprehensive to talk to students about how people can get involved in… Read More »Lessons in democracy and social media from 112 fifteen-year-olds
A year ago in 2011, I blogged about an inspiring guy I work with, 20 year-old youth worker Dan Davies, and how he uses Facebook for… Read More »How to do Facebook REALLY well in local government (part two)
Some very clever people I’ve learned lots from over the past few years have let me publish guest posts on their blogs. They are all… Read More »Making mistakes and giving staff access to social media
[Photo by Andalib.] Here’s a case study from 2011 about how Monmouthshire County Council‘s youth service has used Facebook to revitalise the way it communicates with kids and… Read More »How to do Facebook REALLY well in local government (part one)
Our foster care team is always looking at ways to give foster carers information to support them and here’s summary of what we’ve done to… Read More »Social media for social care: Monmouthshire foster carers support each other with Yammer
Here’s a summary of how/why we do our live Q&A Twitter session with cabinet members. I would love any suggestions on how we can improve… Read More »Live Q&As – getting people talking to their council on Twitter
One of the hundreds of things that are great about using social media is the capacity to build communities – it’s one of the useful… Read More »To follow or not to follow on Twitter? Are you part of a community or are you aloof?
Here’s a guide to responding to customers or stakeholders in social media for corporate use. Essentially, these are just principles that make good PR… Read More »Someone’s talking to my organisation using social media – what do I say back?