by Hel Reynolds | Jan 20, 2021 | creativity, Social Media
Empathy is one of the core elements to getting your social media content and tone of voice spot on. First off, knowing who your audience is: (it’s not everyone!) – then getting their attention by demonstrating that you know just how they feel. When you...
by Hel Reynolds | Jan 15, 2021 | Content of the week, Facebook
Storytelling on Facebook is one of the most effective skills you can have in your comms bag of talents. And I’m getting my best Miley Cyrus singing ready to tell you that our content of the week came in like a Wrekin ball….. Well a Telford and Wrekin...
by Hel Reynolds | Dec 10, 2020 | Content of the week, creativity, Social Media
Winner of content of the week is a Christmas message video: Our Social Media Academy members, Manchester Council, have knocked this out of the park. The Christmas message video is sweet and touching and beautifully animated. What I love most is the text that...
by Hel Reynolds | Sep 17, 2020 | Social Media
You might imagine that the phrases social media managers hate to hear would be “we’re out of coffee”, or “there’s nowhere to charge your phone”. But there are phrases that strike even more fear into social media managers. To...
by Hel Reynolds | Jan 24, 2018 | Community Management, Facebook, PR, Social Media, Twitter
The subject of dealing with negative social media comments crops up in almost every social media training course I run, so I thought I’d share my simple dos and don’ts to make things easier. So, this is how to handle unfavourable posts people might tweet your...
