TikTok strategy: talking to Gen Z

TikTok strategy: talking to Gen Z

All the time, comms professionals tell us , is “We need a TikTok strategy that isn’t just about dancing, or being there for the sake of it”. New channels can feel daunting at the best of times, but TikTok is just such a different space that it is...
Council announce Chief Exec on TikTok

Council announce Chief Exec on TikTok

A COUNCIL has stormed TikTok, with CORPORATE NEWS! Who would have thought?!So this week we’re handing the content of the week medal to Redbridge Council. They’ve announced a new Chief Executive in a hugely effective way, complete with Love Island reference....