A comms guide to the ‘sorry not sorry’ statement

Is it ever OK to respond to a breaking story about a mistake your organisation has made – with a joke? A BBC story about Cardiff Council I read this week, demonstrates that sometimes, using humour can be a great way to diffuse tension. Somebody at the council found the Christmas tree they had ordered wasContinue reading “A comms guide to the ‘sorry not sorry’ statement”

Writing statements: avoid clichés like the plague

If you write media statements, advise colleagues or clients or speak to the media regularly yourself – it can be comforting to fall back on familiar phrases and reassuring sayings. But try to make your statement sound like it wasn’t composed by a cliché-bot. In this scribble, each item of clothing is made up of myContinue reading “Writing statements: avoid clichés like the plague”