How brands can be more authentic on social media

Comms professionals often ask us how to be more authentic on social media. This desire to be more human and less corporate is great, but people often don’t know where to start. Specifically how can you be authentic on social media? I’ll take you through three examples of social media authenticity in action. See ifContinue reading “How brands can be more authentic on social media”

Superb storytelling on social media

Storytelling on social media, like the kind we teach on the Social Media Expert Course,is a special secret weapon for the comms pro. Here’s a brilliant example of it in this fab Instagram post from Herts Police. Herts Police actually have amazing Instagram posts all the time. They make use of their police dogs (who obviously getContinue reading “Superb storytelling on social media”