This is a practical guide to maintaining creative social media during the coronavirus crisis. Actually, all of the advice here is relevant at any time,… Read More »Creative social media during the coronavirus crisis – 5 tips
I am seriously concerned about the stress faced by the hundreds of comms and PR professionals took part in a survey, and the hundreds of… Read More »A PR and comms stress epidemic: survey results 2019
In my opinion, modern and professional communications has nothing to do with spin, lies and propaganda.
This is my idea of what we do.
Communicators often confide in me that they don’t really like using Facebook (and other social media) for their organisations because people will probably post snarky things… Read More »Is your fear stopping your social media comms from saying anything?
Is it ever OK to respond to a breaking story about a mistake your organisation has made – with a joke? A BBC story about… Read More »A comms guide to the ‘sorry not sorry’ statement
If you write media statements, advise colleagues or clients or speak to the media regularly yourself – it can be comforting to fall back on… Read More »Writing statements: avoid clichés like the plague
Which qualities are most desirable in a social media manager or communications employee? I think the most valuable trait is bravery.
[Photo by Pete Prodoehl] I learned the other day that Homebase don’t refer to their employees as ‘staff members’ or ‘colleagues’. They call them experts.… Read More »Your organisation doesn’t need a social media expert, it needs its experts on social media
I noticed on Twitter last week that in Granada* the police officers have the force Twitter handle sewn into their uniforms and it’s also on… Read More »Police in Granada have Twitter handles on their uniforms – three reasons why it’s a great idea
The brilliant Comms2point0 guys let me post on their site earlier this week about messing up on Twitter. I’ve republished here but if you get… Read More »Seven Twitter mistakes we all have to make
There are still a load of people out there who dismiss social media sites like Twitter as being where young people LOL and ROFL and… Read More »Twitter: more than talking about your breakfast
Anyone who works in PR has probably come across unflattering assumptions that our job is to cover up bad stuff and pump out good news.… Read More »Public sector people – do you want a place to talk social media?
Here’s a summary of how/why we do our live Q&A Twitter session with cabinet members. I would love any suggestions on how we can improve… Read More »Live Q&As – getting people talking to their council on Twitter