Creative social media during the coronavirus crisis – 5 tips

This is a practical guide to maintaining creative social media during the coronavirus crisis.  Actually, all of the advice here is relevant at any time, but it’s pretty vital now. There’s loads more I want to tell you, but I’ve brutally edited it down to 5 areas that I think will be most useful forContinue reading “Creative social media during the coronavirus crisis – 5 tips”

A PR and comms stress epidemic: survey results 2019

I am seriously concerned about the stress faced by the hundreds of comms and PR professionals took part in a survey, and the hundreds of people I train every year. Results of a survey of 442 people working in the industry have revealed this: We are suffering a PR and comms stress epidemic. This StressContinue reading “A PR and comms stress epidemic: survey results 2019”

Is your fear stopping your social media comms from saying anything?

Communicators often confide in me that they don’t really like using Facebook (and other social media) for their organisations because people will probably post snarky things in the comments section of each post. Especially if they’re communicating potentially controversial work. The general gist of what I hear is this: ‘If we talk about this, we’ll haveContinue reading “Is your fear stopping your social media comms from saying anything?”

A comms guide to the ‘sorry not sorry’ statement

Is it ever OK to respond to a breaking story about a mistake your organisation has made – with a joke? A BBC story about Cardiff Council I read this week, demonstrates that sometimes, using humour can be a great way to diffuse tension. Somebody at the council found the Christmas tree they had ordered wasContinue reading “A comms guide to the ‘sorry not sorry’ statement”

Writing statements: avoid clichés like the plague

If you write media statements, advise colleagues or clients or speak to the media regularly yourself – it can be comforting to fall back on familiar phrases and reassuring sayings. But try to make your statement sound like it wasn’t composed by a cliché-bot. In this scribble, each item of clothing is made up of myContinue reading “Writing statements: avoid clichés like the plague”

Social media flow chart for comms pros

* 09/01/21 Social media flow chart – updated for 2021! When I first posted this chart 7 years ago (and more than 52,000 downloads ago!), I had no idea how popular it would be. People have sent me tweets showing photos of it pinned on office walls, and still people regularly tell me it’s beContinue reading “Social media flow chart for comms pros”

Your organisation doesn’t need a social media expert, it needs its experts on social media

[Photo by Pete Prodoehl] I learned the other day that Homebase don’t refer to their employees as ‘staff members’ or ‘colleagues’. They call them experts. I love this: it shows that they’ve hired people to be good at their roles – it boldly acknowledges the skills and know-how each person there brings. Here are fiveContinue reading “Your organisation doesn’t need a social media expert, it needs its experts on social media”

Police in Granada have Twitter handles on their uniforms – three reasons why it’s a great idea

I noticed on Twitter last week that in Granada* the police officers have the force Twitter handle sewn into their uniforms and it’s also on police cars. Police in Granada have Twitter handles on their uniform pic.twitter.com/xwH2AX8sp4 via @gordonmacmillan #gov20 #ace — Helen Reynolds (@HelReynolds) June 25, 2013 It’s a simple and effective way toContinue reading “Police in Granada have Twitter handles on their uniforms – three reasons why it’s a great idea”

Seven Twitter mistakes we all have to make

The brilliant Comms2point0 guys let me post on their site earlier this week about messing up on Twitter. I’ve republished here but if you get a minute take a look at the amazing resource they have on their website for communications people. Of all experiences we have when using Twitter for our work, blunders, cock-upContinue reading “Seven Twitter mistakes we all have to make”

Twitter: more than talking about your breakfast

There are still a load of people out there who dismiss social media sites like Twitter as being where young people LOL and ROFL and talk about their breakfast.   Janet Street Porter was taking pop at Twitter on a TV show last week and repeated lots of the same arguments we’ve probably all heardContinue reading “Twitter: more than talking about your breakfast”

Public sector people – do you want a place to talk social media?

Anyone who works in PR has probably come across unflattering assumptions that our job is to cover up bad stuff and pump out good news. We know though that we want to inform and engage, particularly in public sector PR. We work using our personal ethics, a commitment to be non-political, the CIPR code ofContinue reading “Public sector people – do you want a place to talk social media?”

Live Q&As – getting people talking to their council on Twitter

Here’s a summary of how/why we do our live Q&A Twitter session with cabinet members.  I would love any suggestions on how we can improve or comments of any kind really, the beauty of social media is being able to learn from you all. Councillor Twitter Q&As   The idea began last September when ourContinue reading “Live Q&As – getting people talking to their council on Twitter”

‘Go away’ and social media

I’m aware this might make me sound like a very grumpy woman, but is there any need for anyone to tell someone to ‘go away’?    I heard somebody saying it to a man who politely asked for some spare change outside Starbucks in Cardiff today.  I was embarrassed.  It’s not really about an old notionContinue reading “‘Go away’ and social media”