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Why humour on social media should be part of your strategy

Why humour on social media should be part of your strategy

by Hel Reynolds | Jun 14, 2021 | Social Media, Social media strategy

People tell me that they can’t do humour on social media, or any fun content, because their comms is for an organisation that does important work. “It’s very serious indeed, the tone would be way off if we were to get all jokey” “We...
The top 10 of UK public sector tweets of 2017

The top 10 of UK public sector tweets of 2017

by Hel Reynolds | Dec 10, 2017 | Blog post, Twitter

Yes, public sector tweets can be exciting and interesting! In the public sector, we often have small, or no, budgets for social media. But our organisations do amazing work and our communications teams have bags of talent. I salute communications professionals in...
Is your fear stopping your social media comms from saying anything?

Is your fear stopping your social media comms from saying anything?

by Hel Reynolds | Mar 27, 2017 | Community Management, Facebook, PR, Social Media, Twitter

Communicators often confide in me that they don’t really like using Facebook (and other social media) for their organisations because people will probably post snarky things in the comments section of each post. Especially if they’re communicating potentially...
The public sector has no obligation to be boring: tweets that show the funny side of gov

The public sector has no obligation to be boring: tweets that show the funny side of gov

by Hel Reynolds | Apr 3, 2015 | Blog post

I’ve been lucky enough to work with people doing some pretty important, serious stuff. Social work, policing, health, public finances, planning, housing, community safety: it’s all critical work. I’ve noticed that lots of people in the most serious...
Seven tips for using Facebook if you work in the public sector

Seven tips for using Facebook if you work in the public sector

by Hel Reynolds | Dec 14, 2014 | Community Management, Facebook, PR, Social Media

Facebook can be a hard place for brands. It’s a lot like a wedding: friends and family gather to have fun, catch up and talk to each other. Brands need to be careful on Facebook that they don’t come across as a salesperson or a work bore at the party. Moreover, as...
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