Council social media: forget about the price tag

A great report from business advisory and accountancy firm BDO, Direct Message, has been released this week, showing results of councils reported use of social media. According to localgov.co.uk: “Two-thirds of councils are now using social media, with 77% saying it can lead to savings if used correctly, according to a new report. …[It] found that responsibility for socialContinue reading “Council social media: forget about the price tag”

The future of Klout: how can we use online influence scorers like Klout and Kred?

I’m just going to come straight out with it: I’m pretty interested in online influence scoring tools like Klout and Peerindex. I think they might be useful to organisations and particularly the public sector in years to come. I understand and agree with lots of the points people make about these tools: people who thinkContinue reading “The future of Klout: how can we use online influence scorers like Klout and Kred?”

Influence, not ROI, matters for local government social media

On the whole, UK councils are doing a nice job of using social media – possibly we caught on early because we’re used to making the most of tools that don’t cost much.  ‘Fair play ‘ as we say here in Wales, we’re doing getting better at engaging. But there’s loads of room to improve.Continue reading “Influence, not ROI, matters for local government social media”