Your organisation doesn’t need a social media expert, it needs its experts on social media

[Photo by Pete Prodoehl] I learned the other day that Homebase don’t refer to their employees as ‘staff members’ or ‘colleagues’. They call them experts. I love this: it shows that they’ve hired people to be good at their roles – it boldly acknowledges the skills and know-how each person there brings. Here are fiveContinue reading “Your organisation doesn’t need a social media expert, it needs its experts on social media”