Standing up for the skills of the expert communicator

Have you ever wandered over to your head of finance and told them how they should interpret the Small Business, Enterprise and Employment Bill of 2014-15? No? Funny how comms people often find colleagues from other professional disciplines advise us about comms subjects of which they have little knowledge or experience. Knowing how to tweet doesContinue reading “Standing up for the skills of the expert communicator”

Your organisation doesn’t need a social media expert, it needs its experts on social media

[Photo by Pete Prodoehl] I learned the other day that Homebase don’t refer to their employees as ‘staff members’ or ‘colleagues’. They call them experts. I love this: it shows that they’ve hired people to be good at their roles – it boldly acknowledges the skills and know-how each person there brings. Here are fiveContinue reading “Your organisation doesn’t need a social media expert, it needs its experts on social media”