Why humour on social media should be part of your strategy

People tell me that they can’t do humour on social media, or any fun content, because their comms is for an organisation that does important work. “It’s very serious indeed, the tone would be way off if we were to get all jokey” “We can’t be light-hearted when our work helps people going through dark […]

Creating a communications strategy – advice from a comms specialist

The first time I was asked to get creating a communications strategy, I was super intimidated by the task. It seemed so important and I had no idea what to include until I’d spent about four hours Googling the topic! I don’t see much written about the experience of working on a communications strategy, so […]