TikTok strategy: talking to Gen Z

TikTok strategy: talking to Gen Z

All the time, comms professionals tell us , is “We need a TikTok strategy that isn’t just about dancing, or being there for the sake of it”. New channels can feel daunting at the best of times, but TikTok is just such a different space that it is...
Council announce Chief Exec on TikTok

Council announce Chief Exec on TikTok

A COUNCIL has stormed TikTok, with CORPORATE NEWS! Who would have thought?!So this week we’re handing the content of the week medal to Redbridge Council. They’ve announced a new Chief Executive in a hugely effective way, complete with Love Island reference....

Ten phrases social media managers hate

You might imagine that the phrases social media managers hate to hear would be “we’re out of coffee”, or “there’s nowhere to charge your phone”. But there are phrases that strike even more fear into social media managers. To...