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Creating a communications strategy – advice from a comms specialist

Creating a communications strategy – advice from a comms specialist

by Hel Reynolds | Sep 25, 2018 | strategy

The first time I was asked to get creating a communications strategy, I was super intimidated by the task. It seemed so important and I had no idea what to include until I’d spent about four hours Googling the topic! I don’t see much written about the experience of...
Seven tips for using Facebook if you work in the public sector

Seven tips for using Facebook if you work in the public sector

by Hel Reynolds | Dec 14, 2014 | Community Management, Facebook, PR, Social Media

Facebook can be a hard place for brands. It’s a lot like a wedding: friends and family gather to have fun, catch up and talk to each other. Brands need to be careful on Facebook that they don’t come across as a salesperson or a work bore at the party. Moreover, as...
Public sector comms: how to not be evil

Public sector comms: how to not be evil

by Hel Reynolds | Aug 7, 2014 | Innovation, PR, Productivity, Social Media, Twitter

(Or, ‘How social media helped me get my heart back’) I’m going to keep this quite short considering this is post about obedience, public sector managers, the nature of evil and social media. I’m going to argue how findings of a few psychological studies suggest the...
Social media flow chart for comms pros

Social media flow chart for comms pros

by Hel Reynolds | May 29, 2014 | Community Management, Facebook, Linkedin, Social Media, Twitter, YouTube

* 09/01/21 Social media flow chart – updated for 2021! When I first posted this chart 7 years ago (and more than 52,000 downloads ago!), I had no idea how popular it would be. People have sent me tweets showing photos of it pinned on office walls, and still...
Seven social media headlines of 2012 and what they teach us

Seven social media headlines of 2012 and what they teach us

by Hel Reynolds | Dec 3, 2012 | Blogging, PR, Social Media, Twitter

Last week when the awesome Nick Atkin of Halton Housing and I talked to some clued-up housing sector professionals* we looked at social media in 2012 and what’s in store for next year. Here are just some of the social media stories from 2012 we looked at and...
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