Social media engagement masterclass

Are you ready to take your brand’s social media engagement to the next level?

In this masterclass, you’ll learn how to respond to your audeince, proactively have productive and meaningful conversations with your audience, and make sure you always hit the right tone.

Date: September 3rd 2025, 1.00pm – 2.30pm

Venue: Online and live on Zoom, with 1 year access to lesson recording and resources

Cost: £299+VAT per person/£999 +VAT for a team of up to 6

What you’ll learn

This course will teach you how to:

Put the ‘social’ in social media: learn the art of engagement – from handling tricky complaints to creating conversations that people love to join.
Get ahead with proactive strategies: find out how to comment on viral posts, engage your key audiences, and start conversations that boost your brand.
 Master the right tone of voice: get confident in adapting your tone, reading the room, and showing your brand’s personality in every reply.
Overcome common fears: we’ll show you how to handle negativity without stress and share time-saving tips for joining conversations without feeling overwhelmed.
Learn from real examples: we’ll share case studies of brands that nailed it (and a few that didn’t – so you don’t make the same mistakes).

If you’re a comms professional looking to grow your confidence and skills in social media engagement, this is for you.

Whether you’re a beginner or a seasoned social media manager, you’ll find plenty of practical tips to take away and use straight away.

Meet your tutor

Hel Reynolds is an award-winning communications expert and the founder of Comms Creatives, known for her creative and practical approach to training.

With years of experience helping comms professionals transform their social media skills, Hel has a knack for making complex topics simple and engaging. She’s worked with countless organisations to build confidence in handling social media, from responding to negativity to creating content that stands out.

Hel’s passion for creativity and connection makes her the perfect tutor to guide you through mastering social media engagement.