If you write media statements, advise colleagues or clients or speak to the media regularly yourself – it can be comforting to fall back on familiar phrases and reassuring sayings.

But try to make your statement sound like it wasn’t composed by a cliché-bot.

In this scribble, each item of clothing is made up of my least favourite filler statements. You’ll sound more sincere if you use a form of words where you say what you mean off the top of your head, rather than sounding official.

Nobody is convinced by:

Leave your statement outfit in the closet.

 

statement outfit

(I doodlel on comms and work stuff over at workitoutwithapencil.com if you want to take a look.)

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