The comms manifesto

by | Jun 1, 2017

I have written The Comms Manifesto, partly because I want something I can show people when they have the wrong end of the stick about what I do.

Modern and professional communications has nothing to do with spin, lies and propaganda.

This is my idea of what we do.

comms manifesto

Occasionally, one of my scrawls seems to strike a chord, and I’ve had lots of nice feedback on this one. Quite a few people said they were printing and sharing it, so I thought I’d share a downloadable, good quality PDF here.

If you like it, you can download and print the comms manifesto here.

You can also buy a mug, a card or a poster with it on – it would make a nice gift for a pal who working in communications.

And you can see more of my doodles over on Twitter.


Full text of The Comms Manifesto

We send messages but we’re not a postbox.

We have power.

We help people take action.

We shape and direct our organisations.

We promote but we don’t just react to others.

We forecast.

We evaluate and prioritise.

We dig and decipher the data and the stories.

We protect but we don’t lie.

We’re the company conscience.

We help colleagues know their purpose and remind them of their duties and hearts.

We are experts but we are not dictators.

We stay humble.

We are on a quest to improve.

We’re always learning from science and from art.

We promote but we don’t just broadcast information.

We interpret. We build relationships.

We listen to and understand communities.

We deliver but we are not a postbox.

We have power.

We make things happen.

We use our powers for good.


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Hel Reynolds

Hel Reynolds

Author of this post

Hel is social media trainer and boss of Comms Creatives. She has been working in comms since 2005, and has been brushing up her expertise in social media for brands since the good old days of MySpace. She also draws the Comms Cartoons, and is usually attached to a mug of coffee.

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