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I’ve mentioned before on this blog that great comms takes courage – but this is a really quick post to say well done to creative comms professionals out there.

Because, our job isn’t as easy as it looks to others.

No matter what we say in interviews, doing your best work is not actually easy, or even possible in challenging environments.

Reality check: crap content is the norm.

Sometimes, we kind of know that what we’re putting out is boring.

I mean, if it’s not something that we ourselves would share if we were the target audience – is it really that good?

But with a workload that’s permanently bananas, we have to just get stuff out sometimes

It can be just quicker and easier to wang out a story or tweet your service out with little thought.

So what about that stuff that we really want to do well? That stuff takes guts to do well.

Brilliant work and bravery go hand-in-hand.
Our lives aren’t in danger, but it can be a bit scary to do something new, creative, or because these thoughts sometimes go through our minds:

  • Being creative means putting your unique ideas out for the world to see and what if people think it’s crap?
  • If you get loads of feedback to a social media post, it’s going to take ages to respond to all the comments, and you just don’t have time.
  • Doing something that gets attention may well be seen by someone who hates your organisation and they might say something negative which will damage your brand’s reputation.
  • Colleagues don’t always ‘get’ comms. They may understand ‘the business as usual’ stuff you do, but when you do things differently, they might get on your case, or worse, slag you off behind your back. 

So creative, engaging social media doesn’t just take skills and creativity – it takes guts.


Because you know that the benefits of creating well-designed and engaging content far outweigh the risks.

And if you want to learn more techniques for creating more engaging social media content, and ALSO have a coach and a group of other comms professionals holding your hand and helping you find the courage to do work you feel totally proud of …

Become a member of our pioneering social media training academy

We’ve created the Social Media Managers Academy to give you the right support and skills, so we can tackle any barriers or imposter syndrome you may feel, so you can do your best creative work.

As a member you’ll find:

🚀 The Social Media Expert course will teach you how to consistently create social media content that gets loads of engagement and brilliant results.

🚀 Our monthly masterclasses will bring you the freshest thinking and skills.

🚀 And our content calendar will give you the structure and ideas you need to confidently do your best work.

Discover more about this amazing training