Are you inbox zero or creative hero? My email rebellion

by | Dec 10, 2019

Lately I’m lucky enough to have got some help with responding to email enquiries and such like. What a luxury.

envelope card

When I was an in-house communications professional, I was awful, rubbish, utterly useless at:

  • Getting back to everyone who emailed me
  • Keeping my inbox tidy and filing things away
  • Doing everything that was asked of me

But I was bloody good at my job. Our social media audiences were loving our work, we were winning awards, and I was using my creative skills every single day.

This was BECAUSE I am rubbish at email, NOT despite it.

I addressed work that I felt was priority, and didn’t beat myself up at the few people who were properly cheesed off at my unresponsiveness. Even when these people were my bosses.

I wasn’t prepared to sacrifice the creative ideas I wanted to apply to my work, just to be banging out emails to needy colleagues every two minutes.

I have always believed that being perfect, and doing it all, isn’t an option.

I felt: “it’s emails, or me”.

And I chose me.

‘Inbox zero’ is not a priority.

Remember, you are in control of your inbox, it is not in control of you.



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Hel Reynolds

Hel Reynolds

Author of this post

Hel is social media trainer and boss of Comms Creatives. She has been working in comms since 2005, and has been brushing up her expertise in social media for brands since the good old days of MySpace. She also draws the Comms Cartoons, and is usually attached to a mug of coffee.

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