Developing an interesting and engaging social media tone of voice is a hot topic for lots of us who look after social media for brands.
It’s all very well saying we should be less corporate and more human – but what kind of human do we want to be?
Because some humans are awful!
Here’s a short video with some ideas to consider for your brand’s social media tone of voice.
And if you want to know how to create compelling social media content that gets lots of likes, shares and comments, have a look at the Social Media Content Programme.