The comms unicorn

Jul 8, 2021

the comms unicorn cartoon: Show unicorn in suglasses with the caption: flies over chaos, poos insights, sweats engaging contentThe comms unicorn exists!

This comms unicorn is often the cartoon people remember me for.

I drew it because I can’t count the number of times people have said to me ‘do your comms magic on this’, or ‘sprinkle some stardust on that’.

Maybe sometimes it can feel like it trivialises our work.

Because we know we’re serious professionals, working strategically, developing our skills, solving problems, testing things out and learning as we go.

We work in the real world.

But what the hell – we’re often a bit bloody magical in what we manage to achieve.

So I guess we may as well go with it, so say it loud with me:

‘We are splendid comms unicorns doing amazing things!’

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Hel Reynolds

Hel Reynolds

Author of this post

Hel is social media trainer and boss of Comms Creatives. She has been working in comms since 2005, and has been brushing up her expertise in social media for brands since the good old days of MySpace. She also draws the Comms Cartoons, and is usually attached to a mug of coffee.

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