They’ll say “the job of comms and marketing is to sell – services, products or ideas. Our job isn’t to do this silly stuff just for likes.”

I don’t agree.

The three posts we look at today are part of a clever social media strategy.

How often to do you buy something after seeing one social media post?

Rarely I’d guess.

We’re relationship builders.

With good friends, and all people you like – you have deep and meaningful conversations.

But you also have a bit of a laugh. There’s light and shade.

Brand building on social is about trust – giving people lots of ways to like you and reasons to listen to you.

With that in mind – on to our winners on Content Of The Week!

Lidl

Who doesn’t love a good pun?

And why not show off your delicious bread while you’re at it.

Bravo Lidl GB.

Comms Creatives

Cheeky to put ourselves in as Content Of The Week really.

But what a laugh!

Lesley and I have been working with uuuuber talented TikTok strategists Zander Mills and Jack Grasby to develop our TikTok Crash Course, and grow our own TikTok account.

And MY are we having fun!

Jack’s smart dip in the pool has reached a hundreds of thousands of people now – we had 95,000 views on TikTok, got on the news in Australia, New Zealand, Japan and a gazillion people saw it on US People Magazine’s Instagram!

I’ll tell you more about it some other day.

But safe to say, we have some extra experience to add to the skills and strategies we teach in our TikTok Crash Course.

South Wales Police

This prompted some excellent Top Gun related comments and goose puns from their audience.

It’s an effective way to get chatting to your community and show the softer side of the police force.

Get creative on one of our courses for comms pros!