Fun heatwave social media content

Jul 25, 2022

I couldn’t choose just one content of the week, so we have three this week.

What they all have in common is they’re fun.

Some people can’t see the point of light-hearted posts.

They’ll say “the job of comms and marketing is to sell – services, products or ideas. Our job isn’t to do this silly stuff just for likes.”

I don’t agree.

The three posts we look at today are part of a clever social media strategy.

How often to do you buy something after seeing one social media post?

Rarely I’d guess.

We’re relationship builders.

With good friends, and all people you like – you have deep and meaningful conversations.

But you also have a bit of a laugh. There’s light and shade.

Brand building on social is about trust – giving people lots of ways to like you and reasons to listen to you.

With that in mind – on to our winners on Content Of The Week!

Lidl

Facebook post screenshot: Photo of the in-store bakery. Caprion reads: In this hot weather, please spare a thought for the Lidl aisles. It's absolutely baking in there.

Who doesn’t love a good pun?

And why not show off your delicious bread while you’re at it.

Bravo Lidl GB.

Comms Creatives

TikTok post screenshot: Jack getting into a hottub in his suit

Cheeky to put ourselves in as Content Of The Week really.

But what a laugh!

Lesley and I have been working with uuuuber talented TikTok strategists Zander Mills and Jack Grasby to develop our TikTok Crash Course, and grow our own TikTok account.

And MY are we having fun!

Jack’s smart dip in the pool has reached a hundreds of thousands of people now – we had 95,000 views on TikTok, got on the news in Australia, New Zealand, Japan and a gazillion people saw it on US People Magazine’s Instagram!

I’ll tell you more about it some other day.

But safe to say, we have some extra experience to add to the skills and strategies we teach in our TikTok Crash Course.

 

South Wales Police

Facebook post screenshot: Photo of the in-store bakery. Caprion reads: In this hot weather, please spare a thought for the Lidl aisles. It's absolutely baking in there.

This prompted some excellent Top Gun related comments and goose puns from their audience.

It’s an effective way to get chatting to your community and show the softer side of the police force.

 

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Hel Reynolds

Hel Reynolds

Author of this post

Hel is social media trainer and boss of Comms Creatives. She has been working in comms since 2005, and has been brushing up her expertise in social media for brands since the good old days of MySpace. She also draws the Comms Cartoons, and is usually attached to a mug of coffee.