Free webinar for corporate communications professionals
Date: November 14th 2024
Time: 12.30pm UK time
Duration: 1 hour
As communications professionals, loads of us struggle to navigate the turbulent waters of social media negativity.
Grab your lunch and join us for an exclusive, free webinar with discussion and tips on handling negative comments with confidence and avoiding the interaction overshadowing your entire campaign.
Expect informal conversation, with advice and stories from talented, creative comms professionals.
You’ll pick up some tips and realise that you’re not alone in dealing with many of the challenges that come as a comms professional.
Meet the speakers
Hel Reynolds
Founder of Comms Creatives
Hel is a communications expert known for helping brands of all kinds take innovative approach to social media strategy and creative content.
Zander Mills
Communications Officer, South Yorkshire Fire and Rescue, and Resident Comms Expert at Comms Creatives
Zander is a comms legend who brings a wealth of experience and creativity in managing public relations and social media for emergency services.
Niamh Oakes
Communications Manager, Manchester City Council, and
Comms Creatives Social Media Expert Programme star graduate
Niamh is a leading talent in local government communications and has extensive experience in community engagement in social media spaces like TikTok and Instagram.
We’ll be chatting about
Types of negative comments:
Understand the different types of negative comments, from helpful criticism to trolling.
Tone of voice:
Learn how the tone of your response affects how people perceive your brand.
Algorithms and decision making:
Learn how social media algorithms impact your response strategies and the visibility of negative comments.
Creativity vs. fear of negativity:
Explore if the fear of negative feedback is stopping you from being creative and how to overcome this.
Managing colleague expectations:
Learn how to manage your colleagues’ expectations about your role in social media sentiment.
Register now
- Real talk: No theory or polished case studies, this is a genuine chat between smart people who do the job.
- Expert insights: Learn from industry leaders shaping modern comms practices
- Interactive Q&A: Engage directly with the speakers and get your questions answered.

