A little fun first published over on our Linkedin page.
On behalf of comms people everywhere, can we talk about Random Capitalisation?
Not acronyms. Not proper nouns. Just someone, mid-sentence, deciding that “Document” deserves a capital D because it Feels Important.
“Please review The Attached and let me know your Thoughts by friday.”
“Don’t forget to Submit your Feedback on the new Policy.”
Nobody taught this in school. Nobody asked for it. It just appears, like a Word wearing a hi-vis vest for no reason.
Capitalising random Words mid-sentence doesn’t add emphasis, it adds confusion.
Your reader doesn’t think “Ah, important.” they think “Wait, is that a proper noun? Am I missing context? Did I skip a meeting?”
Meanwhile your comms team is quietly reformatting it back into a sentence, one lowercase letter at a time, saying nothing, judging everything.
If something actually needs emphasis: bold it, italicise it, or just write a clearer sentence. That’s it. That’s the whole toolkit.
Clarity doesn’t need a costume.
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