What is it REALLY like to work in comms in 2026?

We want to find out what’s really happening to our profession: how our jobs are changing, how much we’re expected to know, whether the rest of the organisation understands what we do, and just how often someone asks us to “do our magic”.

It’ll take about 3 minutes.

We’ll use the results to paint a picture of working in comms in 2026 and share what we discover.

It’s for anyone who currently works in communications, whether you’re in PR, internal comms, social media, corporate comms, digital, content, marketing and comms, or doing a role that somehow involves seventeen of those at once.

Start the survey

Want to learn more about comms?

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Free test: Discover your comms impact

Our Comms Impact Scorecard gives you a clear, insightful look at how you’re doing across five key areas of communications practice:

Clarity, competence, creativity, confidence and capacity.

It’s for anyone who works in comms: so if you work in-house in a team, you’re a manager, or a freelancer, you’ll get:

  • RA personalised score across each area
  • RInsights into what’s fuelling your brilliance – and what’s dragging you down
  • RTailored advice and resources to help you level up, without burning out
If you’ve ever felt a bit stuck, overwhelmed or second-guessed your impact, this scorecard is your chance to step back, and (in only 3 minutes!) get a clear view of your impact.
Answer the questions now