COMMS CREATIVES ACADEMY INTERNAL COMMS PATHWAY

Everything an internal communicator needs, all in one place

Fourteen courses for internal communications professionals, and you can join every one live or watch it back on replay. Sharpen your writing, reach your frontline colleagues, steady the ship through change and help your leaders sound like humans. Every class earns you a certificate and a badge, and together they add up to something bigger.

Jess Roberts speaking on stage at CommsHero, microphone in hand

Led by Jess Roberts

Nearly 20 years in comms and the leader of our internal comms programme. Meet Jess

One membership. Every course on this page. All year.

Academy members can attend every internal comms course here as part of their membership, alongside the rest of our live calendar. Join the sessions live or watch them back on replay, whichever suits your week.

14
internal comms courses, live or on replay
3
badge pathways to work towards at your own pace
12
months to attend as many sessions as you like
1
internal comms WhatsApp channel full of your people

The full line-up

Join live and online, or watch back on replay whenever suits you. Two full-day workshops build your foundations. Twelve 90-minute masterclasses let you go deep on the parts of the job that matter most to you.

IN-DEPTH WORKSHOPS

Part of all three pathways

Doing brilliant internal communications: the IC skills workshop

Practical skills, tools and techniques for everyday internal comms. The perfect place to start.

Part of the Expert and Master pathways

Leading IC: internal communications strategy and leadership workshop

Build a stronger IC function, influence leaders and focus on what matters.

INTERNAL COMMS SHORT MASTERCLASSES

Find what you need:
Channels, networks and AI
INTERNAL COMMS MASTERCLASS

Practical AI for internal communicators

Save time, improve your work and use AI without losing judgement, trust or human voice.

Leaders and change
INTERNAL COMMS MASTERCLASS

Communicating change

Help employees understand, navigate and respond to change.

Leaders and change
INTERNAL COMMS MASTERCLASS

Crisis communications for IC

Prepare, respond and communicate with confidence when things go wrong.

Channels, networks and AI
INTERNAL COMMS MASTERCLASS

How to audit your internal communications channels

Use evidence to see what works and decide what needs to change.

Audiences and insight
INTERNAL COMMS MASTERCLASS

Communicating with frontline and non-desk employees

Reach the colleagues who are hardest to reach with communication that works for them.

Writing and stories
INTERNAL COMMS MASTERCLASS

Writing for internal communications

Write clearer, sharper employee comms that people actually want to read.

Audiences and insight
INTERNAL COMMS MASTERCLASS

Getting seriously useful audience insight

Understand your audiences better and use what you learn to improve your comms.

Channels, networks and AI
INTERNAL COMMS MASTERCLASS

Building employee ambassador networks

Create a trusted network of colleagues who help your messages travel further.

Leaders and change
INTERNAL COMMS MASTERCLASS

Helping leaders communicate with employees

Help leaders communicate with greater clarity, confidence and credibility.

Writing and stories
INTERNAL COMMS MASTERCLASS

Employee storytelling: finding and telling better stories

Spot, shape and tell stories that make your internal comms more engaging.

Audiences and insight
INTERNAL COMMS MASTERCLASS

Behavioural science for internal communications

Use behavioural insight to make your employee communications more effective.

Audiences and insight
INTERNAL COMMS MASTERCLASS

Measurement and employee listening

Measure what matters and turn employee feedback into useful evidence and better decisions.

Collect your badges

Every class comes with its own certificate and badge. Complete a pathway and you earn a mega badge that shows the world exactly where your expertise lies. Choose the one that fits where you are right now.

Content
Pro
PATHWAY A

Internal Comms Content Pro

For communicators who want words, stories and content that colleagues stop scrolling for.

  • The IC skills workshop
  • Writing for internal communications
  • Employee storytelling
  • Engaging IC content masterclass
IC
Expert
PATHWAY B

Internal Comms Expert

For people stepping up to shape, lead and champion internal comms in their organisation.

  • The IC skills workshop
  • Leading IC workshop
  • Any one masterclass you fancy
IC
Master
PATHWAY C

Internal Comms Master

For the all-rounders who want the full picture and the badge to prove it.

  • The IC skills workshop
  • Leading IC workshop
  • Six masterclasses of your choice

Members can work through every pathway within their membership year. Progress not perfection: start with one class and build from there.

Jess Roberts smiling and holding a Comms Creatives mug

Learn internal comms from someone who has done it at every level

Jess Roberts has spent nearly 20 years in communications. She has led in-house teams, run consultancy teams in global agencies and built her own internal comms and culture consultancy. Today she helps organisations communicate better on the inside, working with comms teams, HR leaders and senior executives across every sector.

She co-hosts The Comms Leadership Show and leads the internal comms programme at Comms Creatives Academy. Every course on this page comes from someone doing this work for real, with real organisations, right now.

Nearly 20 yearsin communications
In-house, agency and consultancyshe has led teams in all three
From HM Treasury to Man Cityclients across public, private and charity sectors

Organisations Jess has worked with include

  • HM Treasury
  • NHS
  • Scottish Water
  • Fuller's
  • Zalando
  • Manchester City FC
  • UNHCR
  • Wales & West Utilities
  • Viridor
  • Gallagher

“I could rave about Jess for hours!”

Dawn Browne, People and Talent Director, Fuller's

Every course in the library is yours too

Membership unlocks the whole Comms Creatives Academy library: 70+ courses across eight areas, live and on replay. Internal comms sits at the heart of your learning, and the rest of the library helps you grow around it. Here are some courses our IC members love to pair with their pathway.

Strategy, audiences and comms skills Content, creativity and campaigns Social media Internal communications (you are here) PR, media, crisis and reputation Digital, AI and marketing Leadership and management Career and working life

HANDPICKED TO HELP YOU GROW IN INTERNAL COMMS

CONTENT, CREATIVITY AND CAMPAIGNS

Everyday storytelling workshop for comms pros

Find and shape the stories that make every colleague update feel more human.

New
CONTENT, CREATIVITY AND CAMPAIGNS

Powerful, persuasive copywriting for comms pros

Sharper words for intranet posts, all-staff emails and leader messages.

STRATEGY, AUDIENCES AND COMMS SKILLS

The psychology of effective communications

Understand what makes people pay attention, and use it in every message you send.

STRATEGY, AUDIENCES AND COMMS SKILLS

Creating inclusive and accessible comms

Make sure every colleague can read, hear and act on what you share.

PR, MEDIA, CRISIS AND REPUTATION

Communicating bad news and tricky messaging

Share difficult updates with honesty, care and clarity.

New
CONTENT, CREATIVITY AND CAMPAIGNS

The comms video making programme

Film quick, human videos that colleagues actually stop to watch.

DIGITAL, AI AND MARKETING

AI for comms professionals in 2027

Plan, draft and analyse faster with AI, with your judgement firmly in charge.

New
LEADERSHIP AND MANAGEMENT

Psychological safety: the key to high performance and creativity

Build teams and cultures where people feel able to speak up and share ideas.

Join once. Learn all year.

Comms Creatives Academy membership gives you every internal comms course on this page, plus our wider live calendar, the replay library and a friendly crowd of communicators from the public sector, private industry and non-profits. A whole year of unboring learning, with room to try everything.

MEMBERS GET

  • All 14 internal comms courses, live
  • Certificates and badges for every class
  • All three pathway badges within reach
  • Replays of every session
  • The rest of the Academy calendar too