NHS social media strategy: what’s hot in 2025
We gathered some of our most talented friends and experts in NHS in social media strategy for this inspiring webinar.
We’d originally planned this for our Comms Creatives Academy members, but decided to open it up as a free gift to our NHS communications community.
Create an effective NHS social media strategy
Tailor your content to work on TikTok
Develop a successful Meta Ads campaign
Be bolder and more creative with your social media
Recorded 27 February 2025
Meet your speakers
Holly Felstead
Social Media Manager
Berkshire Healthcare NHS Foundation Trust
Session 1: TikTok and the NHS
A look at Berkshire Healthcare NHS Foundation Trust’s social media strategy and their journey to creating a TikTok. Holly will share her insights including successes, challenges, and her top tips to get started.
About Holly:
Holly is the Social Media Manager for Berkshire Healthcare, managing multiple social media channels including TikTok. She focuses on creating engaging content that showcases all of their community services, helping to educate and inspire their audiences. TikTok has become a highly successful channel for the Trust, reaching new audiences and enabling Berkshire Healthcare to promote important health information.
Kirk Ward
Founder and CEO
Clearview
Session 2: Social media strategy that slays
Kirk will show us how to craft a social strategy that gets results and proves your value without killing your content.
About Kirk:
Kirk is a trained physiotherapist, accomplished journalist and communications and engagement strategist. He believes in the power of good quality communications and engagement and loves nothing more than helping communicators find and refine their voice. His work with leaders, boards and communications teams is focused on clear messaging that delivers a lasting impact. Clearview is the only communications agency that deliberately leaves its knowledge, processes and tools behind.
Helen Baimbridge
Meta Ads Strategist
Tin Cup Social
Session 3: Driving health campaigns with Meta Ads – NHS friendly strategies
This session will equip you with practical, pixel-free strategies to optimise your ad performance, including leveraging first-party data, crafting engaging creative, and targeting local communities with precision.
Packed with actionable insights tailored to the public sector, this presentation is your guide to running effective, compliant Meta campaigns that resonate with your audience and amplify your public health messages.
About Helen:
Helen is a Meta Ads strategist providing services to the public and voluntary sectors. Having first worked extensively in parliamentary and stakeholder engagement, in 2020 she upskilled in all things social media marketing and now focuses her time delivering Meta Ads campaigns. Most recently, she has worked with Lymphoma Action to fundraise and to raise awareness of the signs and symptoms of lymphoma, and the support available.
Meet your host & expert tutor
Hel Reynolds
Social Media Creativity Expert
Comms Creatives
Session 4: Members’ Creative Success Stories
Hel is a social media creativity expert who runs Comms Creatives with her sister Lesley. She’s written social media and comms strategies for many organisations – from councils to retail businesses to NHS Trusts.
She’s taught communications and marketing professionals from brands like Welsh Government, NUS, Manchester City Council and BBC Studios to become successful social media strategists.
As well as teaching, she’s also a respected communications professional with shelves of awards to her name, the most recent being from the 2018 UK Social Media Marketing Awards.
Her aim is to get you feeling inspired, fearless & confident as a social media strategist.
She also loves to draw cartoons, chat to cats and binge-watch repeats of sitcoms like Frasier, Curb Your Enthusiasm and Only Murders In The Building.
🎓 Interactive, online and practical
You’ll always be in-the-know, up-to-date, creative comms whizz
No matter what comms role you have, or how busy you are, you’ll have courses that will take you to the next level.
Members access unlimited courses with guaranteed spots on live sessions—even on sold-outs—no extra fees, no reservations required.
Drop into a lesson that intrigues you, or get specific help with something you’re working on right now with an on-demand lesson or at our monthly members Q&A.
You can pick and choose as you need it, or set some goals for the year ahead for consistent growth and create your own unique learning plan.
🎓 Skills & Professional Development
All the comms training you need for a whole year – for a single, one-off fee
Comms Creatives Academy in a nutshell:
- Membership gives you access to more than 40 training courses (every course you can see on this website, and more!)
- No need for multiple training approvals - sign-off a year's training all in one go
- Option to join in live or watch on catch-up means training can around your team's work and lifestyle
- No travel costs - it's all online, so no need to book travel and accommodation on top
- Join as an individual, or sign up for team membership