Format: Live online lunchtime learning
CPD: 60 minutes of learning and professional networking for your records
Free webinar: How to be brave in public sector comms
An inspiration boost for public sector comms pros
Public sector communicators are working under intense pressure.
Budgets are tight. Scrutiny is high. Social media rewards outrage. Political and organisational constraints make every message feel risky. Over time, that pressure can push comms teams towards caution and safe, forgettable output.
This session explores why creative bravery matters in public sector comms, and how to practise it responsibly, confidently, and within real-world constraints.
Drawing on his experience and legendary creative work as Corporate Communications Manager at South Yorkshire Fire & Rescue, Zander Mills shares how creativity can thrive even in highly scrutinised environments, and why important public messages deserve more than bland delivery.
Join us live
For: Communications and marketing professionals
Where: Live and interactive on Zoom
When: February 4th, 2026 at 12noon – 1pm UK time
Cost: FREE
Who should attend?
This webinar is for communications professionals at all levels – if you want some fresh perspectives and simple ways to be more creative at work.
It’s been created for comms pros working in:
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Local government
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Emergency services
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NHS and public health
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Housing
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Education
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Transport
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Any publicly funded or publicly scrutinised organisation
Why attend
Public sector messages are often the most important messages people need to hear. Creativity helps them be seen, understood, and acted on.
You’ll leave with fresh confidence, ideas, and renewed belief in the value of brave, thoughtful comms.
Why is this free?
We’re offering this webinar as a gift to our community because we know how challenging comms can be. It’s our way of thanking comms professionals like you with expert advice and a morale boost.
It’s also a great taster session for those considering joining Comms Creatives Academy. Our membership gives you access to all our training and support throughout the year, keeping you skilled, fresh, and ahead of the game. If you enjoy this session, imagine the value of being part of our learning community year-round!
About your session leader
Zander Mills is a viral creator, social media expert and Comms Manager who runs the official social media accounts for Comms Creatives and South Yorkshire Fire and Rescue.
Zander has advised and taught brands of all kinds, bringing creativity, authenticity, and strategy to every project.
As well as his day jobs, he’s been Chair of FirePRO (network for fire service comms people) and Vice Chair of LGcomms and is generous is sharing his expertise speaking at comms and marketing events and conferences.
Get a bravery boost and inspiration to unboring your public sector comms
And we’ll have some fun together too.