Free webinar: Introduction to behaviour change – techniques and tips
People do irrational and weird things.
If you want to find out more about how communications professionals can help people make better choices, come along to this lunchtime session.
- What is behaviour change theory?
- How is it being applied in the real world?
- How can comms professionals use this theory to improve their communications?
Dominic Ridley-Moy FCIPR, DipCIPR , Chart . PR, founder of the Behaviour Change Network will talk about areas where behavioural science is being used today and how communications professionals are already putting the theory into practice.
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Everything from climate change to the cost of living, public health challenges , foster care recruitment and recycling has benefitted from behavioural science techniques.
And that’s just the beginning. After all, we make something like 35,000 decisions in a day!
The session will also touch on how you can plan better campaigns that shift behaviours and make a difference to people’s lives .
And we will have time for questions at the end.
And that’s just the beginning. After all, we make something like 35,000 decisions in a day!
The session will also touch on how you can plan better campaigns that shift behaviours and make a difference to people’s lives .
And we will have time for questions at the end.
Event Speaker: Dominic Ridley-Moy
Communications Consultant, Behaviour Change Network
Dominic is an award-winning communications consultant, with
more than 20 years’ experience in the local authority, social housing and voluntary sectors, running behaviour change campaigns, leading large-teams and managing the full spectrum of communications.
He specialises in applying nudge-based principles, how organisations and businesses can encourage people to make better choices from increased recycling, to healthier lifestyle choices, shifting people online and lots more.
He runs the Behaviour Change Network, to share tips and best practice on behaviour change theory.