Format: Live online lunchtime learning
CPD: 2 hours of learning and professional networking for your records
Media interview skills
Support colleagues under the spotlight
A journalist asks a question that feels loaded. A camera appears unexpectedly. A senior leader over-explains, freezes, or goes off-message. Suddenly the pressure is on.
When called on to represent their organisation in the media, colleagues look to the comms team for support and training.
This practical training helps communications professionals feel calm, confident, and prepared, whether you are supporting others through interviews – or doing them yourself.
Led by Zander Mills, Corporate Communications Manager at South Yorkshire Fire & Rescue, this session focuses on what actually works in real interviews, so your message is clear and nerves are under control.
Join us live
For: Communications and marketing professionals
Where: Live and interactive on Zoom
When: April 27th, 2026 at 1pm – 3pm UK time
Cost: £299+VAT
What you’ll learn
This session covers the essentials that make the biggest difference:
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How media interviews really work, and what journalists are listening for
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How to prepare and repeat clear key messages
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How to handle difficult questions without over-sharing
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The A+1 technique for staying in control of answers
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How to keep interviews calm, credible, and human
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How to prepare leaders and colleagues with confidence
Why this matters
Media skills are useful far beyond headline interviews. The same techniques help with internal briefings, public meetings, crisis moments, and high-pressure conversations.
This session helps comms professionals strengthen their role as trusted advisers, and gives you the confidence to prepare others without relying on expensive external trainers.
Who it’s for
This session is for any communications professional who wants to feel more in control of interviews, messaging, and high-pressure moments.
No previous media training required.
About your session leader
Zander Mills is an experienced communications manager, social media expert and creator who runs the official social media accounts for Comms Creatives and South Yorkshire Fire and Rescue.
Zander has advised and taught brands of all kinds, bringing creativity, authenticity, and strategy to every project.
As well as his day jobs, he’s been Chair of FirePRO (network for fire service comms people) and Vice Chair of LGcomms for local government and is generous is sharing his expertise speaking at comms and marketing events and conferences.