Powerful, persuasive copywriting for digital your communications
Discover the secrets of persuasive copywriting for your digital communications.
Millions of us spend countless hours every day scrolling through our social media feeds browsing the internet.
Join us live!
Date: Tuesday 14th March 2023, 1pm – 3.30pm
Venue: Online – Live on Zoom with 1 year access to recording and resources
Cost: £249+VAT per person/£949 +VAT for a team of up to 6
We’re used to filtering out anything that doesn’t seem interesting, amusing or useful.
So comms professionals need the best skills to confidently and expertly get our target audience to pay attention to what we are offering.
This course will explore the most powerful ideas, tools and techniques to inspire your audience and make them want to read on.
Whether you’re writing for social media, email marketing or internal comms, you’ll learn techniques and approaches that will give your work more impact.
And your audiences will enjoy reading it!
We’ll teach you each step to take to make your words pop:
- Defining your goal and message
- Stages of awareness and motivation
- The voice of your audience
- PAS and AIDA frameworks
- Describe experiences and emotions: make it about them
- Hitting the right tone
- Make it more persuasive
- A call to action that inspires
- Edit like a pro
- Power words and words and phrases to avoid
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