Format: Live online (or catch up on recorded replay)
CPD: 2 hours of learning, study and professional networking for your records
Award: Professional certificate of attendance
Powerful copywriting for your digital communications
Discover the secrets of persuasive copywriting for your digital communications.
Millions of us spend countless hours every day scrolling through our social media feeds browsing the internet.
We’re used to filtering out anything that doesn’t seem interesting, amusing or useful.
So comms professionals need the best skills to confidently and expertly get our target audience to pay attention to what we are offering.
For: Communications and marketing professionals
When: Tuesday 10th February 2026, 1pm – 3pm
Book now to access live session and replay from Feb 2025.
Where: Live online training (Zoom), with 1 year access to recording and resources
Cost: £299+VAT per person//£949 +VAT for a team of up to 6
(Free for Comms Creatives Academy members)
This course will explore the most powerful ideas, tools and techniques to inspire your audience and make them want to read on.
Whether you’re writing for social media, email marketing or internal comms, you’ll learn techniques and approaches that will give your work more impact.
You words will drive action.
And your audiences will enjoy reading it!
We’ll teach you each step to take to make your words pop:
- Defining your goal and message
- Stages of awareness and motivation
- The voice of your audience
- PAS and AIDA frameworks
- Describe experiences and emotions: make it about them
- Hitting the right tone
- Make it more persuasive
- A call to action that inspires
- Edit like a pro
- Power words, and words and phrases to avoid
Who should attend
This online class is ideal for communications professionals working in-house or in an agency, with at least 6 months prior experience.
Whether you are a comms professional in need of practical tips and tricks to boost your work, a social media manager, content strategist, or a internal comms pro, this course will provide valuable insights and tools to enhance your word-power.
This is an interactive course, please be prepared to put lessons in to practice and actively engage in discussions. The more you put in, the more you’ll get out!
- Recorded playback of the live lesson, to access 12 month after the live session
- Course workbook with templates and resources
- Case studies and real-world examples
Book now
Need to book by invoice?
Email lesley@commscreatives.com and tell us which course you’re booking on, and how many people you’re booking for.
Otherwise, book your place below by credit card.
£299+VAT per person/£999+VAT for a team of up to 6 people
(Comms Creatives Academy members attend free)
Want to run this course in-house just for your team?
Get in touch to arrange your:
Live and interactive online course, delivered via Zoom or Teams* exclusively for your organisation.
Half-day version: £2,549+VAT for a group of up to 10 people. Extra delegates £100 plus VAT per person.
Face-to-face onsite course with Hel at your offices in any UK location, subject to availability
Half-day version: £3,999+VAT for a group of up to 10 people. Extra delegates £100+VAT per person.