What’s in it for you?

In this course you’ll:

• Learn 12 powerful principles: From the fear of missing out (FOMO) to emotional appeals, we’ll unpack how to use them to get the reaction you want.
• See real-world examples: Dive into case studies from brands, non-profits, and government campaigns that nailed it.
• Get hands-on tools: You’ll leave with a workbook, cheatsheet, ChatGPT prompts, and ready-to-use templates to make your job easier (and more fun).
• Supercharge your campaigns: Create messages that cut through the noise, stick in people’s minds, and drive real action.

What you’ll learn

This isn’t another dull, theory-filled course. You’ll learn practical techniques you can apply to all types of comms—social media posts, internal comms, emails, campaigns, and more.

For comms professionals who want to make magic

Whether you work in government, a non-profit, or industry, or handle everything from social media to internal newsletters, this course will transform how you approach your work.

You’ll learn how to influence decisions without being pushy; turn dry information into compelling stories; simplify complex messages so they actually stick.

What you’ll get

By the end of this course, you’ll have:

• A cheatsheet of behavioural science principles to keep on hand.
• ChatGPT prompts to help you generate ideas and write posts faster.
• Templates for social media, emails, and more.
• Confidence in using psychology to drive real results.

Who’s this course for?

You don’t need to be a psychology whiz or a comms guru.

This course is perfect for comms pros who: want to make their campaigns smarter and more impactful; love practical, no-nonsense tips; or fancy feeling like a mind-reader (or at least knowing what makes people tick.

Meet your tutor: Hel Reynolds

Chief Creative Officer, Comms Creatives

Hel Reynolds is an award-winning communications creativity expert, and she runs Comms Creatives with her sister, Lesley.

Each year, she trains hundreds of communications professionals from brands like BBC Studios, Barclays, Manchester Council and Macmillan Cancer Support to unleash their creativity, with engaging online courses that get people fighting their fears and growing their social media and creativity skills.

She’s worked on strategy and content with brands like Welsh Government, Mind Cymru and thand she’s also led in-house comms teams in the public and private sector.

She draws those cartoons you might see popping up all over your Linkedin and Twitter, and writes the very popular Big Yellow Newsletter, dropping comms inspiration into over 10,000 inboxes each week.

Hel lives in Wales, and when people call her childish, she takes it as a compliment, & she is usually attached to a mug of coffee and a cat or two.

Join us and start crafting comms that really works!

Don’t miss your chance to supercharge your campaigns with the power of behavioural science. Book your spot today and get ready to wow your audience and your boss.

Let’s make your comms unboring and get your audience to act.

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