Format: Live online (or catch up on recorded replays)

CPD: 7 hours of learning and study for your records

Award: Professional certificate of attendance

The Crisis Comms Programme

The crisis comms course for a smartphone society

  • Would you have support and plans in place if a crisis happened tomorrow?
  • What will you do if you suddenly get hundreds of angry social media comments about your organisation?
  • Do you feel confident that your crisis-handling skills are fit for a world where the traditional media and social media users amplify each other?

 Join us live

For: Communications and marketing professionals

When: 

  • June 25th 2026, 1pm – 2.30pm
  • July 2nd 2026, 1pm – 2.30pm
  • July 9th 2026, 1pm – 2.30pm
  • July 16th 2026, 1pm – 2.30pm
  • (Or register now and watch the replays on-demand straight away!)

Where: Live online training (Zoom)

Cost: £749+VAT per person
(Free for Comms Creatives Academy members)

The way a reputational crisis unfolds has transformed dramatically in the age of social media. Misinformation spreads in seconds, audiences are more connected than ever, and algorithms amplify voices that can quickly take a story viral – and not always in a good way!

In today’s world, the question isn’t if your organisation will face a crisis—it’s when. The key to thriving under pressure is preparation.

As Benjamin Franklin once said: “By failing to prepare, you are preparing to fail.”

Be crisis-ready

No organisation is immune to criticism, but every crisis is an opportunity to showcase leadership, integrity, and adaptability.

And the more you understand the environment your brand is operating within, the better you can handle anything.

Join your course leader, Hel Reynolds on The Crisis Comms Programme to grow the the skills and strategies you need to confidently manage the challenges of today’s fast-paced, outrage-fuelled digital landscape.

 

 

Programme overview

 

Module 1. Crisis ready: laying the foundations

  • The evolution of crisis comms: how social media has changed the game in the past three years.
  • The difference between an issue and a crisis.
  • Social media’s influence: understanding how algorithms and audience behaviors drive crises.
  • Preparing for the unpredictable: crafting a robust crisis plan and using a preparation checklist.

    Module 3. Message mastery: communicating with impact

    • Apologising with authenticity: the art of the social media apology.
    • Choosing the right format: statements, live broadcasts, TikToks, graphics, and more.
    • Timing and tone: what to say, how to say it, and when to act.
    • Building a response team: selecting and training spokespeople and social media champions to be strong advocates for your brand.

    Module 2. Social storms: how crises emerge and escalate

    • The crisis lifecycle: how issues emerge, erupt, and ebb on social media.
    • Navigating the interplay of social and traditional media during a crisis.
    • Managing rumours, spoofs, and misinformation in real time.
    • The Streissand Effect and how to avoid it.
    • How different crisis plays out on channels like places like TikTok, Linkedin and Facebook, and what journalists are looking for.

      Module 4. Crisis control: monitor, adapt, and learn

      • Social media analysis: Using listening tools and analytics to guide your response.
      • Real-time adjustments: Adapting your strategy as the crisis evolves.
      • Reporting and debriefing: Evaluating your response for continuous improvement.
      • Post-crisis planning: Learning from the experience to strengthen future preparedness.

      • Recorded playback of the live lesson, to access 12 month after the live session
      • Course workbook with templates and resources
      • Crisis Comms Programme certificate on completion

      Who should attend

      This online course is ideal for communications professionals working in-house or in an agency, with at least 6 months prior experience.

      Whether you are a comms professional, PR executive, a social media manager, content strategist, or a digital marketer, this course will provide valuable insights and tools to ensure you’re ready when crisis arrives.

      This is an interactive course, please be prepared to put lessons in to practice and actively engage in discussions. The more you put in, the more you’ll get out!

      Book now

      Need to book by invoice?
      Email lesley@commscreatives.com and tell us which course you’re booking on, and how many people you’re booking for.

      Otherwise, book your place below by credit card.

      £749+VAT per person/£1999+VAT for a team of up to 6 people
      (Comms Creatives Academy members attend for free)

       

      Want to run this course in-house just for your team?

      Get in touch to arrange your:

      Live and interactive online course, delivered via Zoom or Teams* exclusively for your organisation.

      One-day version: £4,999+ VAT for a group of up to 10 people. Extra delegates £190 plus VAT per person.

      Face-to-face onsite course with Hel at your offices in any UK location, subject to availability

      One-day version: £5,999+VAT for a group of up to 10 people. Extra delegates £190+VAT per person.