Format: Live online (or catch up on recorded replays)
CPD: 12 hours teaching and study for your records
Award: Professional certificate of completion
The Social Media Strategy Programme
The course that makes you an expert strategist who always gets results
- For communications and marketing professionals
- Live online training + follow up video lessons, templates and resources
- Session 1 : April 21st 10:30-12:00pm
- Session 2 : April 28th 10:30-12:00pm
- Session 3 : May 5th 10:30-12:00pm
- Session 4 : May 12th 10:30-12:00pm
- Session 5 : May 19th 10:30-12:00pm
- Session 6 : May 26th 10:30-12:00pm
- Tuesday mornings at 10.30am - 12noon
- The next course runs in Spring 2026 (Or register now and watch the replays from June 2025 on-demand straight away!)
- £1499+VAT per person / £3999+VAT for a team of up to 6 people
- Intermediate / advanced
No fear. No procrastination. We’ll do it together
Want to be more strategic with your brand’s social media?
Work in a comms or marketing team, and want to get your social media strategy sorted?
So many social media professionals know they need a proper strategy for their organisation.
- But where to start?
- How will you find time?
- What is the best approach for your brand?
Don’t worry if it feels a little overwhelming.
Social media strategist, Hel Reynolds knows the feeling.
Even though she’s written brilliant strategies for many brands, she knows what it’s like to procrastinate and feel daunted by getting it done!
So she has designed this course so you can take it in easy manageable steps chunks, learn with others while you create the blueprint for your organisation’s social media.
We’ll build your skills and confidence to become an effective social media strategist.
Live interactive lessons
You’ll join the live video lessons on Zoom. We’ll tailor all the lessons to your brand and answer your questions so you can get your strategy written, and enjoy the process.
Inspiration and community
Chat with students on the course – inspire each other and get valuable feedback on your work.
Strategy templates and guides
Don’t start with a blank page. We give you all the smartest resources to study, and a guide and templates to save you time and make it easy.
When Welsh Government created the digital team, you helped us to think differently and outside the box about what we as a government can post and helping us to form our strategy. So thank you, we owe so much to you.
We take you through each step of creating a social media strategy, so you can build yours as you go
We combine learning and discussion with lessons, resources and advice on creating each section of your social media strategy.
You’ll learn, be inspired and take steps that will get your strategy ready. AND you can catch up on replay any time, if you can’t make a live session, or you want a refresher.
Write your strategy as we go, filling in our template to make the process simple and effective.
- Taking a strategic approach - an overview
- Analysing very different social media strategies from brands
- Auditing your existing social media
- Goal-setting for success
- Define your channels, topics and uses
- Audience insight
- Social listening
- Your strategy in action - buy-in and implementation
Built for comms & marketing professionals to shine
It’s not for social media novices or newbies. But if you’ve worked in comms, marketing social media for two years or longer, you might just be ready to do this:
- In-house corporate communications and marketing professionals working for brands, not-for-profit and public sectors
- PR professionals in agencies writing strategies for their clients
- Social media managers who want strategic skills they can use throughout their career
Your tutor and coach, Hel Reynolds
You will grow your skills and inspiration with social media expert, Hel Reynolds.
Hel has written smart and creative social media and comms strategies for many brands – from charities and councils to retail businesses to membership organisations.
She’s taught communications and marketing professionals from brands like Welsh Government, NUS, Manchester City Council and BBC Studios to become successful social media strategists.
As well as teaching, she’s also a respected communications professional with shelves of awards to her name, including winner trophies from UK Social Media Marketing Awards and the SoMeComms Awards.
Her aim is to get you feeling inspired, fearless & proud about your work.
She also loves to draw cartoons, chat to cats and binge-watch repeats of sitcoms like Fraser, Seinfeld and Curb Your Enthusiasm.
Become a skilled social media strategist
Join a small group of social media professionals to get expert advice and learn all the skills you need to get your strategy written!
Only 12 places available
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Book your place now
Need to book by invoice?
Email lesley@commscreatives.com and tell us which course you’re booking on, and how many people you’re booking for.
Otherwise, book your place below by credit card.
£1499+VAT per person/£3999+VAT for a team of up to 6 people
(Comms Creatives Academy members attend free)